CRM Executive

Company Description

Dev Bhoomi Uttarakhand University, located in Dehradun, is among India's top academic institutions since its inception in 2005 and transformation in 2021. Our campus seamlessly merges cultural heritage with modernity, offering over 120 diploma, undergraduate, and postgraduate programs. Home to a vibrant community of over 8,000 students from 28 states and 5+ countries, we pride ourselves on being a culturally global hub for learning and innovation. Our serene 42-acre green campus features state-of-the-art infrastructure, multiple schools, and a range of services that shape socially responsible professionals.

Role Description

CRM Executive

Key Responsibilities:

• Managed end-to-end

  program-based campaigns

  – from planning and execution to monitoring performance and reporting.
• Designed and implemented

  drip campaigns

  and

  workflow automations

  to nurture leads effectively and improve conversion.
• Maintain the confidentiality of the LMS system.
• Oversaw

  bulk lead uploads, segregation, and segmentation reports

  for targeted outreach.
• Drafted, designed, and deployed

  communication templates

  such as mailers, landing pages, and follow-up sequences.
• Handled

  form creation, master data management, and widget configuration

  for a smoother application journey.
• Configured and integrated

  toll-free calling solutions

  within the CRM system to enhance accessibility for students.
• Provided

  technical and operational support

  to counselors for resolving lead/application-related queries.
• Collaborated with the marketing team to align CRM strategies with

  digital campaigns, outreach drives, and admission goals

  .

Requirements:

• 1–3 years of experience in

  CRM management, lead management systems (NPF/Meritto preferred)

• Strong knowledge of

  CRM tools, lead nurturing workflows, and automation campaigns

  .
• Proficiency in

  data management, segmentation, and reporting

  .
• Familiarity with

  email marketing platforms, WhatsApp Marketing Platform, landing page builders, and form/widget integration

  .
• Experience in

  campaign planning, execution, and performance analysis

  .
• Understanding of

  call center/toll-free integrations

  and student query management.
• Excellent skills in

  communication, problem-solving, and cross-team collaboration

  .
• Ability to manage multiple campaigns simultaneously with attention to detail.
• Tech-savvy mindset with adaptability to

  new digital tools and processes

  .