CRM Executive

Job Description

About Bonanza Group : Bonanza Group is a leading player in the fintech and finance industry, committed to delivering innovative financial solutions that empower our customers. We are looking for a CRM Executive to help us deliver exceptional customer experiences through our CRM system. This is an exciting opportunity for individuals passionate about customer relationships, data analysis, and marketing automation. Job Summary: We are looking for a CRM Executive to support our CRM Systems Manager in managing and executing CRM activities that drive customer retention, engagement, and overall satisfaction. The ideal candidate will be responsible for executing CRM campaigns, maintaining the CRM system, and providing insights that can help improve customer interactions. This role is critical in enhancing customer engagement by personalizing communication and automating key processes that lead to higher conversion and retention rates. Key Responsibilities: CRM Data Management: Maintain and update the customer database with accurate and relevant information. Monitor and manage customer segmentation to ensure that each customer group is targeted appropriately. Campaign Execution: Assist in the execution of email, SMS, push notifications, and WhatsApp campaigns. Support in the development and execution of personalized communication strategies for customer retention. Customer Engagement: Monitor customer interactions to identify opportunities for improving engagement. Use customer feedback and behavior data to personalize communication and enhance the customer journey. Automation: Collaborate with the marketing automation team to implement and optimize automated workflows and processes. Execute customer lifecycle email programs (e.g., welcome emails, post-purchase follow-ups, re-engagement campaigns). Reporting & Analytics: Track and analyze campaign performance, customer data, and key metrics (open rates, CTR, conversion rates). Provide regular reports and insights to the CRM Systems Manager to refine and optimize CRM strategies. Collaboration: Work with cross-functional teams (sales, marketing, customer support) to ensure CRM activities align with broader business objectives. Collaborate with the design team to create email and SMS templates that adhere to branding guidelines. CRM System Support: Support the CRM Systems Manager in ensuring that the CRM platform is fully functional and optimized. Assist in troubleshooting and resolving issues related to CRM system performance or data accuracy. Customer Feedback: Manage and respond to customer queries or complaints received via CRM tools, ensuring timely and professional resolution. Gather insights from customer feedback to improve CRM strategies and customer experience. Continuous Improvement: Stay up-to-date with trends in CRM practices, marketing automation, and data management to improve strategies. Suggest improvements to processes, workflows, and the CRM system to streamline operations. Qualifications: Experience: 1-3 years of experience in CRM or related fields such as marketing automation, customer service, or data analysis. Educational Background: Bachelors degree in Marketing, Business Administration, Information Technology, or related fields. Technical Skills: Familiarity with CRM platforms like Leadsquared, Salesforce, HubSpot, or Zoho CRM. Analytical Skills: Strong analytical abilities with the ability to use CRM and marketing data to make data-driven decisions. Communication Skills: Excellent written and verbal communication skills, with the ability to craft compelling and customer-centric messages. Attention to Detail: Strong attention to detail, especially when it comes to managing customer data and tracking campaigns. Problem-Solving Skills: Ability to identify and resolve issues in CRM workflows or data discrepancies in a timely manner. Why Join Bonanza Group: Growth Opportunities: We offer a dynamic and innovative environment where you can grow professionally and take on greater responsibilities. Collaborative Culture: Be part of a collaborative team that values creativity, feedback, and continuous improvement. Competitive Compensation: We provide an attractive salary package and benefits to all our employees. Impactful Work: Your role will have a direct impact on how we connect with our customers and deliver exceptional service. This role is an excellent opportunity for someone who is passionate about customer relationship management, data analysis, and making meaningful improvements in customer engagement through technology.