Creative Brand Marketing manager

Key Responsibilities

Brand Strategy & Positioning • Define X9’s brand identity and ensure all marketing activities align with its premium positioning. • Build a strong brand presence across digital and offline channels.Marketing & Growth • Develop and execute marketing campaigns to drive subscriber acquisition and engagement. • Collaborate with Sales & CRM teams to align marketing efforts with lead generation and conversion goals. • Oversee advertising, performance marketing, and event marketing strategies.Content & Communications • Lead the creation of lifestyle content — social media, blogs, newsletters, case studies, and PR campaigns. • Build X9’s thought leadership presence via LinkedIn, media features, and collaborations.Partnerships & Collaborations • Identify and negotiate partnerships with luxury hotels, restaurants, spas, travel agencies, and premium service providers. • Co-create marketing activations with partners to deliver exclusive perks to X9 subscribers.Data & Insights • Track marketing performance metrics (CAC, conversion rates, ROI). • Analyze client data and market trends to optimize campaigns and refine service offerings.Team Leadership • Build and manage a small but high-performing marketing team (digital marketer, designer, PR/Comms). • Collaborate cross-functionally with Operations, Sales, and R&D to ensure marketing supports overall business objectives.

Qualifications & Experience

• Bachelor’s or Master’s degree in Marketing, Business, or related field. • 2+ years of experience in marketing, with at least 2 years in a senior leadership role (luxury, hospitality, or lifestyle brand experience preferred). • Proven track record of building brands, running successful campaigns, and delivering measurable results. • Strong understanding of HNI audience behavior, premium market positioning, and partnership marketing.

Key Skills & Attributes

• Strategic thinker with a creative and analytical mindset. • Excellent communication, negotiation, and storytelling skills. • Strong leadership and team-building ability. • Deep understanding of digital marketing and social media trends. • Passion for luxury, service excellence, and client experience.