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General Mills
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CPW Analyst I, Consumer Insights

CPW Analyst I, Consumer Insights

General Mills

3 - 8 years

5 - 10 Lacs

mumbai

Posted:None| Platform:

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Skills Required

supply chain data analysis quantitative research project management market intelligence market research http stakeholder management analytics client management

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Accountabilities

Project management and execution

Accountable for end-to-end project management

o Develop proficiency in using DIY research platforms like Qualtrics, Dynata, QualSights, Synthesio etc.

o Responsible for questionnaire designing and survey programming on DIY platform

o Synthesize data and analysis into impactful, action-orientated reports for internal stakeholders

o Ensuring each project is delivered on time with high accuracy

Creating a story out of the insights using compelling narratives, visuals, and data-driven evidence

Vendor management

Partner with external research agencies to drive high quality and actionable deliverables

Stakeholder management

Understanding stakeholder requirements and suggesting appropriate research methods based on business requirement

Effectively managing conversations with stakeholders with minimum supervision

Communicate key findings and present actionable recommendations to stakeholders and leadership team

Minimum Qualifications

3 years (4-5 years preferred) of relevant market research experience including client management, questionnaire design, data analysis and reporting
Master s degree or MBA with specialization in Marketing or Market research
Must have strong written and verbal communication skills to effectively interact with stakeholders and team members
Strong knowledge of quantitative research methods like Concept test, product test, brand tracking, Ad testing etc.
Strong Data interpretation skills
Must be able to multitask and effectively manage multiple stakeholders, vendors and projects together

Preferred Qualifications

Experience working with cross-functional teams
Possess strong time management, teamwork, and analytical skills
Experience in using third party research platforms like Qualtrics/ Dynata etc.

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