Posted:10 hours ago| Platform: Linkedin logo

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On-site

Job Type

Full Time

Job Description

B2B and B2C copywriting

 

What You'll Do:

  • Develop and execute high-impact copy strategies

    for a diverse range of B2B and B2C clients, ensuring alignment with brand objectives and target audience insights.
  • Craft engaging and persuasive copy across various platforms

    , including websites, landing pages, email campaigns, social media, advertisements, video scripts, and more.
  • Collaborate closely with our design team

    to ensure copy and visuals work harmoniously to deliver a cohesive and impactful message.
  • Lead the conceptualization and development of creative campaigns, translating complex ideas into clear, concise, and compelling language.
  • Utilize AI Large Language Models (LLMs)

    for tasks such as brainstorming, content generation, headline variations, and tone analysis to enhance efficiency and creativity.
  • Experiment with AI image models

    to explore visual concepts and integrate them effectively with copy, pushing the boundaries of creative execution.
  • Conduct thorough research to understand client industries, products/services, target audiences, and competitor landscapes.
  • Edit and proofread all copy to ensure accuracy, clarity, and adherence to brand guidelines and style guides.
  • Mentor junior copywriters and contribute to the overall growth and development of the creative team.
  • Stay up-to-date with industry trends, best practices, and advancements in AI creative tools.

 

What You'll Bring:

  • 2+ years of experience as a copywriter

    , with a significant portfolio showcasing B2B and B2C work.
  • Demonstrable strategic thinking skills

    , with the ability to translate marketing objectives into effective copy solutions.
  • Exceptional writing, editing, and proofreading skills with a keen eye for detail and grammar.
  • Robust experience working with AI LLMs (e.g., ChatGPT, Bard, Claude) and/or AI image models (e.g., Midjourney, DALL-E, Stable Diffusion)

    , demonstrating a clear understanding of their application in a creative workflow.
  • Proven ability to

    collaborate effectively with designers

    and other cross-functional teams.
  • Strong understanding of digital marketing principles, SEO, and content marketing.
  • Ability to manage multiple projects simultaneously and meet tight deadlines in a fast-paced environment.
  • A proactive, self-motivated, and collaborative attitude with a passion for innovation.

  

Bonus Points If You Have:

  • Experience working in a creative agency environment.
  • A background in specific B2B industries (e.g., SaaS, tech, finance).
  • Experience with A/B testing and performance-driven copywriting.


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