Copywriter

Content Creation & Strategy:

• Write, edit, and optimize copy for websites, blogs, emails, social media, landing pages, and promotional campaigns.
• Develop storytelling frameworks for product launches, case studies, and thought leadership content.
• Create scripts for videos, podcasts, and animated explainers tailored to educational audiences.
• Produce student-facing content (e.g., course descriptions, worksheets, interactive modules).

SEO & Audience Engagement:

• Conduct keyword research and integrate SEO best practices to improve organic reach.
• Tailor content to diverse audiences (K-12 educators, higher ed institutions, parents, and learners).
• Write persuasive calls-to-action (CTAs) and nurture campaigns to drive conversions.

Collaboration & Cross-Functional Support:

• Partner with marketing teams to brainstorm campaign ideas and messaging strategies.
• Work with product managers to translate technical features into user-friendly benefits.
• Support sales teams by creating pitch decks, brochures, and demo scripts.
• Collaborate with designers and developers to ensure content aligns with visuals and functionality.

Brand Voice & Consistency:

• Uphold Edusure’s brand voice (approachable, inspiring, and authoritative) across all content.
• Maintain style guides and ensure consistency in tone, terminology, and messaging.
• Research & Adaptation:
• Stay updated on educational trends, industry regulations (e.g., FERPA, ADA), and competitor landscapes.
• Adapt content for different formats (short-form social media, long-form articles, video scripts).

Performance Analysis:

• Track content performance using analytics tools (e.g., Google Analytics, HubSpot).
• Refine strategies based on data insights to improve engagement and conversions.