Copy Lead

Transformative Ventures—the company behind The Ayurveda Experience, one of the world’s largest Ayurveda-focused e-commerce platforms—needs a storyteller who can turn strategy into unforgettable ideas. If you live for language, guide teams with empathy, and wield AI as a creative accelerator (never a shortcut), we’d love to meet you.

Key Responsibilities

Hands-on Craft

• Personally write sharp headlines, persuasive long-form, and scroll-stopping social copy—with grammar so flawless it disappears.

Creative Leadership

• Build, mentor, and inspire a multidisciplinary squad of copywriters, designers, and editors producing high-impact assets for the U.S. and other global markets.

Concept Development

• Originate campaign platforms, product launches, and brand stories that stop thumbs, drive revenue, and elevate Ayurveda on the world stage.

AI-Enhanced Workflows

• Deploy generative-AI tools for ideation, rapid iteration, and performance insights while safeguarding strategic thinking, brand voice, and originality.

Data-Driven Iteration

• Translate performance metrics into creative refinements; coach the team to test, learn, and optimize relentlessly

Cross-Functional Harmony

• Partner with Growth, Product, and Brand teams across time zones to deliver cohesive, high-converting experiences.

Talent Sourcing

• Identify and manage external freelancers or studios when specialized skills are required.

What Makes You a Fit

• At least 5 years in copywriting, advertising, or content marketing and 3 years guiding creative teams.
• A portfolio that marries brand storytelling with measurable performance results—please include links.
• Native-level command of English and an editorial eye that catches the tiniest typo.
• Proven track record of integrating AI tools (e.g., ChatGPT, Midjourney, Grammarly) into creative processes without sacrificing human nuance.
• Experience in beauty, wellness, or DTC ecommerce is a plus—but brilliance in any consumer category counts.
• Bachelor’s or Master’s degree in English, Communications, Advertising, Marketing, or equivalent real-world experience.

What’s In It for You

Leadership runway toward Associate Creative Director and beyond.

Company-funded access to premier global marketing & AI-creativity programs.

As a part of the central Global Creative Studios, you get a seat at the table of the world’s most ambitious Ayurvedic brand collective—impacting 1.75 million+ customers across 25 countries.