Copy Lead

About the Company

The Ayurveda Experience is America’s largest online Ayurvedic house of brands that markets natural, herbal skincare, bodycare, haircare products and wellness supplements. Advanced in 4 continents and having spread its wings in about 26+ countries, with over 1.75 million customers from the US, UK, Canada, Australia, New Zealand, Germany, France, Italy, Spain, Asia and more with thousands of 5-star reviews.

The Ayurveda Experience (Transformative Ventures Pvt Ltd, formerly known as Transformative Learning Solutions pvt ltd) is Funded by Jungle, Fireside, Anicut Capital, SIDBI, Sharrp Ventures, Riverwalk Ventures and 40 plus marquee angel investors and family offices.

We have over 300 member team across the globe.

Company Website - https://transformative.in/

US Store - https://theayurvedaexperience.com/

UK Store - https://theayurvedaexperience.co.uk/

Singapore Store - https://sg.theayurvedaexperience.com/

Japan Store - https://jp.theayurvedaexperience.com/

India Store - https://tae.in/

About the job

About the Company

The Ayurveda Experience is America’s largest online Ayurvedic house of brands that markets natural, herbal skincare, bodycare, haircare products and wellness supplements. Advanced in 4 continents and having spread its wings in about 26+ countries, with over 1.75 million customers from the US, UK, Canada, Australia, New Zealand, Germany, France, Italy, Spain, Asia and more with thousands of 5-star reviews.

The Ayurveda Experience (Transformative Ventures Pvt Ltd, formerly known as Transformative Learning Solutions pvt ltd) is Funded by Jungle, Fireside, Anicut Capital, SIDBI, Sharrp Ventures, Riverwalk Ventures and 40 plus marquee angel investors and family offices.

We have over 300 member team across the globe.

Company Website - https://transformative.in/

US Store - https://theayurvedaexperience.com/

UK Store - https://theayurvedaexperience.co.uk/

Singapore Store - https://sg.theayurvedaexperience.com/

Japan Store - https://jp.theayurvedaexperience.com/

India Store - https://tae.in/

About the job

Transformative Ventures—the company behind The Ayurveda Experience, one of the world’s largest Ayurveda-focused e-commerce platforms—needs a storyteller who can turn strategy into unforgettable ideas. If you live for language, guide teams with empathy, and wield AI as a creative accelerator (never a shortcut), we’d love to meet you.

Key Responsibilities

Hands-on Craft

• Personally write sharp headlines, persuasive long-form, and scroll-stopping social copy—with grammar so flawless it disappears.

Creative Leadership

• Build, mentor, and inspire a multidisciplinary squad of copywriters, designers, and editors producing high-impact assets for the U.S. and other global markets.

Concept Development

• Originate campaign platforms, product launches, and brand stories that stop thumbs, drive revenue, and elevate Ayurveda on the world stage.

AI-Enhanced Workflows

• Deploy generative-AI tools for ideation, rapid iteration, and performance insights while safeguarding strategic thinking, brand voice, and originality.

Data-Driven Iteration

• Translate performance metrics into creative refinements; coach the team to test, learn, and optimize relentlessly.

• Cross-Functional Harmony

• Partner with Growth, Product, and Brand teams across time zones to deliver cohesive, high-converting experiences

Talent Sourcing

• Identify and manage external freelancers or studios when specialized skills are required.

What Makes You a Fit

• At least 5 years in copywriting, advertising, or content marketing and 3 years guiding creative teams.

• A portfolio that marries brand storytelling with measurable performance results—please include links.

• Native-level command of English and an editorial eye that catches the tiniest typo.

• Proven track record of integrating AI tools (e.g., ChatGPT, Midjourney, Grammarly) into creative processes without sacrificing human nuance.

• Experience in beauty, wellness, or DTC ecommerce is a plus—but brilliance in any consumer category counts.

• Bachelor’s or Master’s degree in English, Communications, Advertising, Marketing, or equivalent real-world experience.

What’s In It for You

• Leadership runway toward Associate Creative Director and beyond.

• Company-funded access to premier global marketing & AI-creativity programs.

• As a part of the central Global Creative Studios, you get a seat at the table of the world’s most ambitious Ayurvedic brand collective—impacting 1.75 million+ customers across 25 countries.