Copy Lead

About Us:

Role & Responsibilities:

Strategic Direction & Ideation:

• Lead brainstorming sessions to conceptualize ideas and develop strategic copy directions.
• Collaborate with cross-functional teams to ensure messaging aligns with business objectives and user engagement goals.
• Develop creative concepts that resonate with the target audience and elevate the brand narrative.

Content Creation & Quality Control:

• Write clear, compelling copy for digital campaigns, social media, websites, blogs, and more.
• Supervise and mentor junior copywriters, ensuring consistency and accuracy across all written materials.
• Edit and refine copy created by the team, maintaining brand voice and tone.

Client Engagement & Communication:

• Attend client meetings and contribute to presentations and pitches.
• Provide strategic guidance on content and messaging to clients.
• Act as a brand ambassador, ensuring that the written word reflects the clients vision, goals, and voice.
• Manage client feedback and collaborate closely with project managers to meet deadlines and expectations.

Team Development & Leadership:

• Manage and nurture the copywriting team, fostering creativity and collaboration.
• Conduct regular team reviews and provide constructive feedback.
• Train and develop the team on best practices and evolving content trends.

Industry Awareness & Trends:

• Keep up to date with the latest trends in copywriting, digital content, and pop culture.
• Continuously analyze and adapt strategies based on emerging industry standards.

Skills & Experience Required:

• Minimum of 4 years

  of experience in copywriting, content creation, or a related field within digital media and advertising.
• Strong

  portfolio

  showcasing versatility and creativity in copywriting.

• Proven leadership

  experience managing a copywriting team.
• Excellent

  communication

  and

  presentation skills

  .
• A

  keen understanding of pop culture, internet trends

  , and how they can inform brand voice.
• Ability to balance

  creativity with strategic thinking

  , ensuring content is aligned with business goals.
• Strong

  time-management skills

  and the ability to work under tight deadlines.

• Critical thinking

  and problem-solving abilities to overcome creative challenges.

Education:

• Bachelor s or Master s degree

  in English, Journalism, Marketing, or a related field.
• Relevant certifications in content strategy, writing, or advertising are a plus.