Content Writer

Job Description

Vaibhav Global Ltd (VGL) Company Overview Listed in 1996-97 on Indian stock exchanges, Vaibhav Global Ltd (VGL) is an end-to-end electronic deep discount retailer of fashion jewelry, gemstones, and lifestyle products, operating in the US, UK, Germany, and Canada. Shopping Experience Today's customers seek convenience, and VGL meets this demand through its proprietary 24/7 TV shopping channels (Shop LC in the US and Germany, and Shop TJC in the UK), as well as through various digital mediums including websites, mobile apps, OTT platforms, social media, and third-party marketplaces. VGL reaches almost 124 million households across the US, UK, and Germany. As digitization progresses and online retail continues to grow, VGL's portfolio and omni-channel strategy will evolve accordingly. Financials And Workforce VGL reported a group turnover of approximately Rs. 3,041 Crore (FY 2023-2024) and employs over 3800 people globally. The company’s head office and main manufacturing facility are in Jaipur, India, employing around 3000 people, including contract workers. Acquisitions Mindful Souls B.V.: In FY23-24, VGL acquired Mindful Souls B.V., a Netherlands-based e-commerce company specializing in subscription-based online sales of fashion jewelry, gemstones, and lifestyle products. This acquisition is expected to leverage VGL's sourcing and manufacturing strengths while enhancing digital business capabilities. Ideal World: VGL, through its subsidiary Shop TJC Ltd (UK), acquired the assets of Ideal World, a well-known teleshopping and digital retail brand in the UK. This acquisition includes IP rights, broadcasting rights, studio equipment, and other intangible assets. Environmental And Social Responsibility VGL is committed to sustainable business practices and renewable energy initiatives. The company's SEZ unit in India received the ‘Excellence Award’ for ‘IGBC Performance Challenge 2021 for Green Built Environment,’ reflecting its dedication to environmental sustainability. VGL's ‘Your Purchase Feeds...’ initiative has provided 87 million meals to school children in India, the US, and the UK. The company encourages employees to donate at least two hours each month to charitable causes, tracked through its performance system. VGL is also a Great Place to Work (GPTW) certified organization. Shop LC Overview Shop LC, a VGL subsidiary, was established in Austin, TX in 2007 and now broadcasts live to 75 million homes in the US. The growing e-commerce presence is supported by the website Shop LC. Shop LC ships approximately 25,000 products daily to US customers and employs around 550 people in various operational roles. The US is VGL’s largest market, contributing 68% to consolidated revenue. TJC Overview TJC, another VGL subsidiary, was established in London, UK in 2006 and broadcasts live to 25 million homes in the UK. The company’s e-commerce presence is supported by the website TJC. TJC ships approximately 12,000 products daily to UK customers and employs around 220 people in London, with extended teams in India. Shop LC Germany Overview Launched in 2021 from Dusseldorf, Germany, Shop LC Germany TV & e-commerce is a new market with significant growth potential. The business currently reaches 27 million households and is expanding. The e-commerce site can be accessed at Shop LC Germany. Our Purpose Delivering joy. Our Vision Be the Value Leader in Electronic Retailing of Jewelry and Lifestyle Products. Our Mission To deliver one million meals per day to children in need by FY40 through our one-for-one meal program: your purchase feeds... Our Core Values Teamwork Honesty Commitment Passion Positive Attitude We are looking for a passionate Content Writer to join our vibrant team and play a pivotal role in crafting compelling copy that resonates with our audience. You will create product descriptions, category content, lifestyle copy, and promotional messaging across Jewellery, Home, Lifestyle, and Beauty categories. The ideal candidate thrives in a dynamic, fast-paced environment and has a keen eye for quality, detail, and brand tone. Key Responsibilities Write clear, engaging, and SEO-optimised product descriptions and bullet points Collaborate with merchandising, buying, and design teams to understand product USPs Develop compelling category and promotional content aligned with seasonal campaigns Maintain consistency of voice across various platforms including web, email, and social Proofread and edit content to ensure accuracy and brand alignment Adapt content to suit different formats: long-form, short-form, and editorial pieces Handle multiple projects simultaneously under tight deadlines What You’ll Bring 2 to 5 years of content writing experience, preferably in retail or e-commerce Excellent command of the English language – both written and verbal Strong attention to detail and ability to work to style guides Proven experience writing for Jewellery, Beauty, Home, or Lifestyle sectors A proactive, adaptable attitude with the ability to work independently and in a team Strong research skills and the ability to simplify complex information Familiarity with SEO principles and content optimisation techniques Show more Show less