Job
Description
Job Title Content Writer – Lifestyle & Heritage Storytelling Location: Gurgaon About House Of Banaras (HOB) House of Banaras is a contemporary lifestyle and luxury clothing brand rooted in Indian textile heritage. We celebrate timeless craftsmanship through a modern lens — where every piece tells a story, and every story is woven with culture, emotion, and legacy. We’re looking for a creative and culturally curious Content Writer to help us bring these stories to life. Key Responsibilities Content Creation: Write compelling content for website, emailers, social media, packaging, product descriptions, and campaign scripts that reflect the brand’s voice and values. Storytelling: Create narratives around textile heritage, Banarasi weaves, artisans, style guides, and modern-day lifestyle integration — without sounding preachy or overtly commercial. Campaign & Editorial Support: Collaborate with marketing and design teams to craft concepts, mood narratives, and scripts for shoots, videos, and brand campaigns. SEO Writing: Develop SEO-friendly content for blogs, product pages, and metadata to drive organic visibility. Social Media & Engagement: Write engaging Instagram captions, reels scripts, and community-centric posts that feel personal and authentic. Research: Stay updated with trends in fashion, culture, heritage, sustainability, and conscious living — and infuse this perspective into content. Who You Are A natural storyteller with 2–5 years of experience in content writing, preferably in fashion, lifestyle, or heritage-based brands. Excellent command over written English and a strong understanding of tone, voice, and brand consistency. Deeply interested in Indian textiles, craft, design, and culture — with a knack for reimagining tradition in a modern, engaging way. Familiar with tools like Notion, Google Docs, and basic CMS platforms (Shopify/WordPress). Comfortable working in a fast-paced, evolving creative environment with minimal supervision. Nice-to-Haves Experience writing for a premium or luxury audience. Visual storytelling ability or a keen eye for aesthetics. Knowledge of or interest in Indian handloom and textile traditions. Skills: storytelling,basic cms usage,familiarity with notion and google docs,writer,google docs,familiarity with notion,research,seo writing,brand voice and tone understanding,writing,content creation,social media engagement,cms platforms (shopify/wordpress),english proficiency Show more Show less
