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Content Writer

Content Writer

Hays

4 years

0 Lacs

chennai tamil nadu india

Posted:1 month ago| Platform:

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Skills Required

content enablement training messaging security powerpoint cms video editing analytics technology writing visual design portfolio communication presentation collaboration marketing

Work Mode

On-site

Job Type

Full Time

Job Description

Role Summary

individual contributor role

Key Responsibilities

Sales Collateral Development
– pitch decks, datasheets, battle cards, briefs, whitepapers, case studies.
Internal Training & Enablement
– seller guides, FAQs, videos, playbooks, field-ready kits.
Messaging & Positioning
– translate technical capabilities into business value propositions.
Content Governance
– manage approval workflows, version control, performance tracking.
Cross-functional Collaboration
– work with PMs, SMEs, and sales teams to ensure alignment.
Continuous Improvement
– update content based on feedback, product changes, and market shifts.
Digital Enablement
– ensure content is optimized for sales enablement platforms (Highspot, BigTinCan).

Technical / Domain Focus

Cloud, Security, and IT Infrastructure
familiarity.
Sales Enablement Platforms
(Highspot, BigTinCan, or similar).
Content Tools
– PowerPoint, Adobe Creative Suite, CMS, video editing tools.
Analytics & SEO
– measure content performance, apply optimization.

Required Skills & Experience

2–4 years
in B2B content creation (preferably technology/IT services).
Strong
writing & visual storytelling
skills (sales + technical translation).
Design proficiency
(infographics, layouts, iconology, workflows).
Content management
and calendar handling.
Understanding of B2B sales process
and buyer personas.
Portfolio demonstrating
writing + design mix
.

Core Competencies

Creative Excellence
– produce engaging and innovative content.
Written Communication Mastery
– adapt tone across audiences.
Technical Translation
– simplify complex concepts.
Visual Design Sense
– strong eye for presentation/infographics.
Collaboration & Customer Focus
– align with multiple teams.
Detail & Time Management
– accuracy + ability to juggle multiple requests.
Adaptability
– comfortable with evolving priorities.

Ideal Candidate Profile

ideal candidate

Comes from a
B2B IT/Cloud/Tech content or product marketing background
.
Has a balance of
content writing + design ability
(not just copywriting).
Is
hands-on with sales enablement tools
(BigTinCan, Highspot) and
creative tools
(PowerPoint, Adobe Suite).
Understands
technical solutions
well enough to craft clear value messaging.
Has
2–4 years’ experience
working closely with
product managers or sales teams
in tech/IT.
Demonstrates strong
portfolio samples
across sales decks, infographics, whitepapers, etc.

content creator with a marketing + sales enablement focus

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