Content Writer

Angara is a leading fine jewellery brand known globally for its exceptional gemstones, craftsmanship, and seamless online shopping experience. After establishing a strong presence in the US and other international markets, Angara India is rapidly expanding its footprint, combining premium design with cutting-edge digital retail. Our mission is to make high-quality, customizable gemstone jewellery accessible to customers across India.

Angara was ranked the No.1 Online Jeweler in the US in 2020 by the leading American magazine, Newsweek. We were also recognized by Newsweek as 5 Year Champion on being voted among the best online jewelers in its list of “Best Online Shops” for five years in a row. That’s not all. Our ground-breaking innovation, ‘Create with Angara,’ earned us the Business Intelligence Group’s 2024 BIG Innovation Award as well as the #10 spot in Retail on Fast Company’s Most Innovative Companies 2024 list. In addition to this, we secured the prestigious Bizrate Insights Circle of Excellence Award for two consecutive years as well as the Business Intelligence Excellence in Customer Service Award 2023. Better Business Bureau has rated Angara A+ for excellence in service and our Trust Pilot rating stands at 4.5 out of 5.

Key Responsibilities:

• Write compelling and SEO-friendly catalog and category content to enhance visibility and conversions.
• Develop persuasive and clear product descriptions highlighting features, benefits, and USPs.
• Create engaging ad copies, taglines, and call-to-actions (CTAs) for marketing campaigns.
• Draft crisp and creative social media captions aligned with brand tone and campaign goals.
• Collaborate with cross-functional teams to ensure alignment of content with campaign objectives.
• Maintain consistency of brand voice across website, ads, emails, and social channels.
• Conduct competitor research and market analysis to refine and innovate content strategy.
• Proofread, edit, and optimize content for accuracy, clarity, and engagement.

Ideal Candidate:

• 2+ years of proven experience in e-commerce content writing (catalog/product content experience is essential).
• Excellent command of English with strong grammar, vocabulary, and editing skills.
• Knowledge of SEO best practices and keyword placement.
• Ability to craft persuasive ad copies and impactful CTAs.
• Experience in social media content creation across platforms.
• Ability to meet deadlines and manage multiple projects simultaneously.

Preferred Skills (Good to Have)

Experience in jewelry, fashion, or luxury e-commerce content.

Familiarity with content performance tools (Google Analytics, SEMrush, Ahrefs, etc.).

Understanding of consumer psychology and conversion-focused copywriting.

Exposure to UX writing and micro-copy for websites/apps.