Content Team Lead

Role Overview

The Head of Content will be the custodian of our stories, voice, and cultural

expression. This role is not about campaigns in isolation — it is about building a living, breathing

content engine that runs every day across brands, platforms, and communities.

This leader will build and run an in-house content studio, drive end-to-end content creation

(film, digital, social, editorial), and shape how the company and its brands show up in sport, culture, and everyday life.

This is a new-age creative leadership role — equal parts storyteller, builder, editor, and cultural

translator.

Key Objectives

• Build continuous, high-quality storytelling across all the company's brands

• Establish a strong in-house content studio with speed, originality, and craft

• Make the company's brands culturally visible, talked about, and relevant

• Ensure content is ownable, not generic — deeply rooted in sport, performance, and

youth culture

Key Responsibilities

1. Content Vision & Creative Leadership

• Define and own the content vision, tone, and narrative architecture for the company and its

brands

• Move the organization from campaign-led thinking to always-on storytelling

• Ensure every piece of content has a point of view, emotion, and cultural relevance

• Act as the final creative gatekeeper - ensuring consistency, quality, and originality

2. Storytelling Across Platforms

• Lead creation of content across:

o Social (short-form, long-form, reels, stories)

o Athlete stories & community content

o Product storytelling (performance + lifestyle)

• Understand platform nuances while maintaining brand coherence

• Ensure storytelling feels human, authentic, and sport-first

3.Sports, Culture & Community Lens

• Build stories rooted in sport, performance, subcultures, and real communities

• Translate athlete journeys, grassroots stories, and everyday sport into compelling

narratives

• Stay deeply plugged into youth culture, digital behavior, and content trends

• Focus on credibility and relevance

4. Collaboration with Brand & Business Teams

• Work closely with Brand Heads, Marketing, Retail, and Performance teams

• Translate brand strategy into compelling content narratives

• Support product launches, retail storytelling, athlete partnerships, and community

initiatives

• Ensure content drives brand love, consideration, and cultural momentum — not just

views

5. Team Leadership & Talent Development

• Build and lead a multi-disciplinary content team:

o Writers

o Videographers & editors

o Designers

o Content strategists & producers

• Set creative standards and mentor next-gen creators

• Foster a culture of high ownership, curiosity, and creative bravery

• Drive collaboration across Brand, Marketing, Social, Retail, and Product teams

Ideal Background & Experience

• 8+ years in content, creative direction, or brand storytelling

• Proven experience building content for sports, performance, or youth-culture brands

• Experience setting up or leading in-house creative/content teams

• Hands-on background in video, storytelling, or editorial & not just managing agencies

• Exposure to video-first, social-native content environments