Content Strategist / Copywriter

We’re Hiring: Content Strategist / Copywriter

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About The Cinnamon Kitchen

The Cinnamon Kitchen is a fast-growing premium bakery brand , we’re redefining snacking with plant-based, organic, and gluten-free products from spreads and cookies to cakes and breads. Every product is crafted without preservatives, packed with nutrients, and designed for healthier everyday choices.

About the Role

You will be responsible for developing impactful, platform-specific copy that strengthens brand voice and drives engagement. From ad campaigns and emails to social media and founder-led content, you’ll craft words that connect, convert, and communicate TCK’s unique personality.

Key Responsibilities

Cross-Platform Copywriting

• Write performance ad copy for

  Meta, Google, and Amazon

  campaigns.
• Create content for

  Instagram and WhatsApp

  (grid posts, stories, captions, and promotional messages).
• Draft compelling

  campaign messaging, hero lines, and CTA variations

  aligned with brand tone.

Founder-Led & Brand Storytelling

• Develop weekly or bi-weekly

  LinkedIn content for the Founder (Priyasha)

  — thought leadership, brand updates, and storytelling posts.
• Maintain a consistent tone across brand, founder, and product communication.

Collaboration & Content Strategy

• Collaborate closely with

  designers and the Content Manager

  to align visuals and copy for all digital assets.
• Support campaign ideation and content planning.
• Manage or brief

  freelance blog writers

  for long-form content when required.
• Develop and maintain a monthly content calendar aligned with marketing and product launches.

Key Performance Indicators (KPIs)

• CTR benchmarks: 2.5–4%+ on Meta ads.
• Month-on-month increase in Founder LinkedIn engagement.
• Email open rates ≥ 35% and CTR ≥ 5%.
• Consistent brand voice across all communication touchpoints.

Qualifications & Skills

• Minimum 3 years of experience in copywriting or content strategy for D2C or lifestyle brands.
• Strong understanding of tone, storytelling, and digital communication.
• Proven ability to write across short-form (ads, captions) and long-form (blogs, emails) formats.
• Familiarity with digital platforms: Meta, Google Ads, Amazon, LinkedIn, and WhatsApp marketing.
• Excellent command of English grammar and brand language.
• Ability to manage multiple deliverables and tight timelines.

How to Apply:

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