Content Specialist

We are looking for a savvy content specialist to guide and develop the content creation process for our hospital brand. As a content specialist, you will be required to research and define desired target audiences, manage the content creation and publishing process, and monitor consumer and content metrics.

To ensure success as a content specialist, you should show a keen eye for detail and be highly creative. A skilled content specialist should be an expert storyteller and possess excellent knowledge of consumer and content trends.

Roles & Responsibilities:

·    Meeting with the marketing team and other internal stakeholders to ideate and define content goals.

·    Researching content and consumer trends to ensure that content is relevant and appealing.

·    Developing content strategies to effectively reach the desired target audience and marketing goals.

·    Creating content for a variety of platforms including blogs, websites, social media and print media.

·     Proofreading and editing content before publishing.

·     Managing content calendars and ensuring that the content remains consistent across all platforms.

·     Coordinating with all internal stakeholders to ensure the timely delivery of assignments.

·     Tracking consumer and content analytics and generating reports and presentations.

·      Keeping up to date with content trends, consumer preferences, and advancements in technology.

Qualifications & Skills:

·   Bachelor's degree in literature, journalism, marketing, communications, or similar.

·  A minimum of three years of experience in content creation, marketing, communications, or similar. Experience in healthcare or pharma industry is preferred.

· A portfolio of published work.

·  Good experience of AI based content generation tools.

·  Excellent computer skills with MS Office.

·  Good knowledge of various content platforms such as social media, blogs, and print media.

·  Strong understanding of content practices such as SEO, SMO, and PPC.

·  Excellent written and verbal communication skills.

·  The ability to keep abreast of content and consumer trends and advancements in technology.