Content Specialist

As a Digital Content Writer at our company, you will play a crucial role in leading written communication across web, marketing, and campaign assets. Your responsibilities will involve crafting compelling narratives, developing B2B messaging frameworks, and creating high-impact content to engage our target audiences and support brand, sales, and product marketing goals. This is not just about managing a content calendar but about being a true collaborator who understands the art of storytelling and digital influence. **Key Responsibilities:** - Develop and execute comprehensive content strategies for IT services and loyalty platforms - Write and manage content across various formats including website pages, blog articles, social media posts, sales decks, case studies, whitepapers, email sequences, webinar scripts, and more - Align all content with brand voice, audience expectations, and business goals - Collaborate with designers and marketers to visually enhance content - Utilize SEO best practices to optimize digital content for search visibility - Maintain a content calendar for consistent publishing and engagement - Track content performance metrics and adjust strategy based on insights - Assist with crafting press releases, announcements, and external communications - Stay updated on trends in tech, marketing, and digital storytelling **Qualifications Required:** - Bachelor's degree in English, Communications, Marketing, or a related field - 4+ years of professional writing experience, preferably in a B2B or IT/agency environment - Proven ability to craft engaging narratives across multiple formats and audiences - Excellent grammar, editing, and proofreading skills with attention to detail - Strong understanding of content strategy, brand positioning, and audience targeting - Familiarity with tools like Grammarly, SEMrush, Google Analytics, WordPress, and content management systems - A portfolio showcasing diverse writing samples across industries and formats If you have prior experience writing for technology, SaaS, or loyalty marketing, understand UX writing, microcopy, and can manage multiple content streams independently in a fast-paced environment, it would be considered as preferred qualifications. **Why Join Us ** At our company, you will be part of a fast-growing, merit-driven environment where your contributions make a real impact. You will have the opportunity to work on high-impact projects across functions, alongside passionate teams. We offer direct access to leadership, cross-functional growth opportunities, and a culture that values initiative, learning, and ownership. If you are looking to grow in a collaborative and future-focused organization, we would be thrilled to have you join us on this journey.,