Content Specialist

Dev Jewels is a Diamond jewelry B2B company that only uses ethically sourced, lab-grown diamonds. We are headquartered in New York, United States, with offices in Dubai, Surat, and Mumbai. We believe in our Lab-grown Diamonds and Jewelry and strive to provide our clients with high-quality goods. We are one of the leading wholesale suppliers in the B2B Lab-grown Diamond industry.

Are you passionate about content writing, SEO, and community engagement? Join our team as a Content writing Specialist and immerse yourself in the world of luxury jewelry. As a Content writer/creator specializing in SEO and community engagement, you will play a pivotal role in shaping our online presence, fostering community connections, and developing blogs. This position requires a passion for diamonds and jewelry, excellent communication skills, and a proven track record in SEO, content writing.

Key Responsibility:

• Write clear, compelling, and trend-aligned content for blogs, product pages, landing pages, and more
• Plan and execute an effective SEO content strategy
• Work on both on-page and off-page SEO including meta tags, internal linking, anchor text, etc.
• Conduct keyword research and competitor analysis to identify content gaps and ranking opportunities
• Build and manage high-quality backlinks and outreach content
• Monitor and improve content performance using tools like Google Analytics, Search Console, and SEMrush
• Stay updated with fashion/jewelry trends, platform algorithm changes, and content best practices
• Ensure all content is aligned with brand tone and optimized for user experience and conversions
• Work closely with the design, social media, and e-commerce teams for campaigns and launches
• Propose new content formats (e.g., guides, how-tos, listicles, interviews, etc.) to boost engagement
• Aim to create viral-worthy content that boosts reach and credibility

Requirements:

• Proven experience as a content writer, preferably in jewelry, fashion, or lifestyle
• Strong grasp of SEO writing and keyword intent
• Ability to write content that connects with both search engines and real people
• Knowledge of Google Search Console, SEMrush, Ubersuggest, or similar tools
• Excellent grammar, storytelling, and formatting skills
• Familiarity with backlink building techniques and off-page SEO
• Basic understanding of content marketing funnels and consumer behavior
• A keen eye for what’s trending on social media, Pinterest, and fashion blogs

Bonus Points for:

• Experience writing email campaigns, Instagram captions, or ad copy
• Knowledge of WordPress or Shopify
• Understanding of image SEO and product schema
• Ability to collaborate with designers and give content-visual input
• Writing with a luxury or premium tone

Qualifications:

• Currently enrolled in a Bachelor's or Master's degree program, preferably in Marketing, Communications, or a related field.
• Strong understanding of content, SEO, trends, and best practices.
• Excellent communication skills, both written and verbal.
• Creative mindset with a passion for storytelling and content creation.
• Ability to work independently and collaboratively in a fast-paced environment.
• Detail-oriented with strong organizational and time management skills.
• Previous experience in content management or digital marketing is a plus, but not required.

Benefits:

• Hands-on experience in digital marketing and content writing within the luxury jewelry/fashion industry.
• Mentorship and guidance from experienced professionals in the field.
• Opportunity to contribute to meaningful projects and make a tangible impact.

If you are passionate about diamonds and jewelry, possess excellent online sales skills, and thrive in a dynamic environment, we invite you to join our team and contribute to the success of our renowned brand.