Content + Social Media Executive

India Shopping is a vibrant e-commerce platform dedicated to delivering authentic Indian products—including sweets, snacks, clothing, handicrafts, and personal care items—to customers worldwide. Our mission is to bridge the gap between Indian artisans and global consumers, offering a diverse range of regional specialties.

Role Overview

We are seeking a creative and strategic Content Writer + Social Media Executive to craft compelling content and manage our social media presence. This role is pivotal in enhancing our brand voice, engaging our community, and driving traffic and conversions through various digital channels.

Content Creation & Management

• Develop engaging, SEO-optimized content for product descriptions, blogs, newsletters, and website pages.
• Conduct thorough research on industry-related topics to ensure content relevance and accuracy.
• Collaborate with design and marketing teams to produce visually appealing and informative content.
• Maintain consistency in brand messaging across all content platforms.

Social Media Strategy & Execution

• Plan and implement social media strategies to align with marketing objectives.
• Create, schedule, and publish content across platforms like Instagram, Facebook, Pinterest, and TikTok.
• Engage with the online community, responding to comments and messages promptly.
• Monitor social media trends and adjust strategies to maximize reach and engagement.

Analytics & Optimization

• Track and analyze website and social media performance metrics using tools like Google Analytics and social media insights.
• Prepare regular reports to assess the effectiveness of content and campaigns.
• Identify opportunities for content improvement and audience growth based on data insights.

Qualifications & Skills

• Proven experience in content writing and social media management, preferably within the e-commerce sector.
• Strong understanding of SEO principles and content optimization techniques.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to generate innovative content ideas.
• Strong analytical skills to interpret data and make informed decisions.