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Mudrex
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Content Marketing Lead

Content Marketing Lead

Mudrex

5 - 10 years

6 - 10 Lacs

bengaluru

Posted:1 week ago| Platform:

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Skills Required

market analysis technical analysis operations manager psychology marketing lead growth strategy content marketing research seo marketing communication

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & Responsibilities Crypto-First Editorial Ownership

Own editorial quality for all published content:
SEO blogs, derivatives explainers, market analysis, technical analysis, and long-form research, marketing communication.
Ensure factual accuracy across crypto concepts spot vs derivatives, leverage, funding rates, liquidation mechanics, risk frameworks, and market structure.
Edit content for crypto-native clarity , not surface-level explanations.

Market & Narrative Leadership

Guide content narratives around:
- Market cycles (bull, bear, sideways)
- Macro events impacting crypto
- On-chain vs price action signals
- Regulatory developments and their implications
Ensure content reflects current market context , not evergreen generalities.

Brand Voice Execution

Own Mudrex s voice in crypto conversations - confident, data-backed, and non-hype.
Ensure consistency across blogs, emails, social posts, video scripts, and campaign content.
Actively prevent fear-mongering, shilling, or shallow narratives but delve deep into insight based communication.

Content Operations

Run day-to-day content operations across:
- Long-form blogs & research
- Short-form market updates
- Educational explainers
- Marketing Communication
Ensure smooth execution across technical content, branded content, and video teams .

Video & Social Content Oversight

Oversee crypto video content across YouTube, Instagram, and Shorts .
Review scripts, formats, and production quality from a market-accuracy and storytelling lens.
Work with video and growth teams to experiment with:
- Market explainers
- Trade breakdowns
- Cycle-based content formats
- New Formats for driving engagement

Channel Growth (Crypto Communities)

Own content quality and growth strategy for:
- Twitter (X): Crypto discourse & narratives
- Reddit: Long-form explanations & community trust
- LinkedIn: Market insights & institutional-facing content
- YouTube & Instagram: Education + discovery
Ensure each channel operates with platform-native, crypto-native tone .

Performance & Experimentation

Track content performance across SEO, social, and video linking engagement to market relevance.
Identify which crypto narratives, formats, and topics drive trust, retention, and long-term users.
Continuously experiment with new content formats aligned to market conditions.

What We re Looking For (Non-Negotiable) Crypto Native Experience

5+ years of hands-on content experience in crypto markets .
Direct exposure to crypto investing and/or trading ecosystem (both spot & derivatives).
Strong understanding of crypto market cycles & trader psychology, crypto native products and terminologies (futures, perpetuals, leverage) as well as trading terminology.

Content & Editorial Mastery

Exceptional crypto copyediting and content judgment .
Ability to challenge weak market assumptions or incorrect narratives.
Strong working knowledge of SEO for crypto content keywords, intent, and search behavior.

Leadership & Judgment

Experience leading or owning multi-format crypto content pipelines.
Ability to guide writers, editors, and video teams with market-aware feedback .
Comfort making high-stakes editorial calls during volatile market conditions.

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