Director - Marketing & Growth

Job Description

We are looking for a strategic, hands-on Director - Marketing & Growth to lead Mudrex s user acquisition, brand uplift, and community growth efforts. You will play a pivotal role in scaling our retail user base across India and beyond by building high-impact distribution channels, activating meaningful community engagement, and crafting a brand that users trust and love. Key Responsibilities: User Acquisition & Growth Own and execute the multi-channel acquisition strategy (performance marketing, SEO, affiliates, influencers, product-led growth). Identify and scale new distribution opportunities including partnerships, referral programs, and ecosystem collaborations. Optimize user funnels for signups, KYC completion, and first trade working closely with product and analytics teams. Brand & Positioning Evolve Mudrex s brand voice and narrative to reflect trust, compliance, and investor-first thinking. Drive campaigns (digital, OOH, PR) that build top-of-mind awareness, especially in Tier 1-3 cities. Manage brand collaborations, sponsorships, and moment-marketing campaigns (e.g., Bitcoin Pizza Day, Budget Day). Community & Advocacy Expand and energize Mudrex s retail investor community (Telegram, Discord, Twitter) through events, content, and support. Build programs for creator/influencer engagement, local ambassadors, and regional language activation. Turn superfans into advocates by rewarding loyalty and amplifying their voices. Marketing Operations & Analytics Own marketing budget and ROI metrics across channels. Lead a high-performing team across growth, content, creative, and community. Continuously experiment, analyze, and iterate using data to drive decisions and scale what works. What Were Looking For: 6-12 years of experience in growth, marketing, or digital leadership roles. Prior experience in fintech, crypto, D2C, or a consumer internet company is a strong plus. Deep understanding of India s retail investor psyche, internet user behavior, and growth levers. Proven track record of building channels from 0 1 and scaling them profitably. Strong analytical mindset with comfort across CAC, LTV, ROI, funnel metrics. Exceptional communication and leadership skills.