Content Marketing Lead

• Develop and implement comprehensive content marketing strategies aligned with business objectives for EmpMonitor (workforce productivity management software), PowerAdSpy (AI powered ad intelligence platform) and other SaaS Products
• Create high-quality, engaging content across various formats, including blog posts, articles, case studies, white papers, ebooks, infographics, videos, website copy, social media updates, email newsletters, and more
• Conduct thorough keyword research and SEO optimization to maximize organic reach and visibility
• Collaborate with cross-functional teams (sales, product, development) to understand product features, target audience needs, and market trends
• Manage the content calendar and ensure timely delivery of content
• Promote content across multiple channels, including social media, email, and other relevant platforms
• Track and analyze content performance metrics, identify areas for improvement, and optimize content strategies accordingly
• Stay up-to-date with the latest content marketing trends, tools, and best practices, particularly within the SaaS industry
• Conduct competitive analysis to identify content gaps and opportunities
• Manage and mentor a content & seo team

• 3+ years of proven experience in content marketing, specifically within the SaaS industry
• Demonstrable expertise in content strategy development and execution
• Excellent written and verbal communication skills
• Strong understanding of digital marketing principles and SEO best practices
• Proficiency in using content marketing tools and analytics platforms (eg , Google Analytics, SEMrush, Ahrefs, etc)
• Experience creating content for different stages of the buyer's journey
• Ability to work independently and as part of a team
• Data-driven mindset with a focus on measuring and optimizing results
• Experience with workforce productivity software (EmpMonitor) or ad intelligence platforms (PowerAdSpy) is a plus
• Bachelor's degree in Marketing, Communications, Journalism, or a related field

What We Offer:

Opportunitiesfor career growth and professional development

A dynamic and supportive work environment