Content Manager

Website Content Manager

Location:

Seniority:

Responsibilities :

• Editorial Ownership Across All Pages:

  You’ll plan, assign, and review every blog, article, and asset that goes out under Traya’s domain. You’ll know what’s getting published, when, and why.

• Team Management:

  Manage and mentor a team of writers (in-house + freelance). Help them grow, fix what’s not working, and encourage them to deliver better drafts more quickly.

• Content QA & Structure Review:

  You’ll review each piece for structure, clarity, keyword targeting, tone match, and AIO-readiness. You’re not here to grammar-check. You’re here to ensure performance.

• Upload Readiness & CMS Sync:

  Collaborate closely with the SEO and product teams to ensure content goes live promptly, fully structured, internally linked, and compliant.

• Parasite SEO Coordination:

  Coordinate with the ORB team to identify which blog content can be repurposed on Reddit/Quora. You’ll own the “central source of truth” and decide what goes where.

• Calendar and Output Tracking:

  Maintain a clear publishing tracker, showing output vs plan, gaps, upcoming themes, and seasonal focus areas.

• Compliance & Brand Consistency:

  Ensure all content follows Traya’s tone guide, medical disclaimers, and category-sensitive phrasing. No fluff, no overpromises, no marketing jargon

Requirements

• 6–8 years of experience in content, editorial, or publishing - ideally for a health-tech, wellness, or DTC brand
• You’ve led teams before, not just been a solo writer
• Comfortable handling velocity - weekly outputs, calendar management, and fast QA cycles
• Familiar with CMS systems, content trackers, and SEO tools (basic Ahrefs, GA4-level comfort)
• You know how to write well - but more importantly, you know how to manage others to write better