Content & Creative Strategist – Paid Ads

Content & Creative Strategist – Paid Ads

This is perfect for someone who loves the art of storytelling as much as the science of performance data.

Key Responsibilities

Creative Strategy & Concepting

• Develop ad concepts, content ideas, and campaign angles for Meta, Google, TikTok, YouTube and emerging platforms.
• Create testing frameworks for high-velocity creative experiments.

Content & Script Development

• Write sharp, persuasive ad copy and video scripts that convert.
• Ensure messaging is consistent across multiple geographies and brand voices.

Creative Production Leadership

• Brief, coordinate, and guide designers, video editors, and freelancers to produce top-performing ad creatives.
• Maintain a structured creative calendar and pipeline.

Performance Analysis & Optimisation

• Monitor paid campaign metrics (CTR, ROAS, CVR, etc.) and translate insights into next-round creative tests.
• Recommend creative pivots based on data and audience signals.

Trend & Market Research

• Track cultural trends, competitors, and platform updates to stay ahead of the creative curve.
• Surface fresh ideas from global markets to inspire new campaigns.

Qualifications

• 3–5 years of experience in performance creative strategy, growth marketing, or paid media content.
• A strong portfolio of high-performing ad creatives or campaigns across Meta, Google, TikTok, and/or YouTube.
• Solid copywriting and script-writing skills with a knack for persuasive storytelling.
• Ability to brief and collaborate with designers, editors, and cross-functional teams.
• Comfort interpreting performance metrics and shaping creative roadmaps from data.
• Global experience (US, Europe, or multi-market) is highly preferred.
• Excellent communication and project-management skills; detail-oriented and deadline-driven.