Content and Social Media Designer

Content & Social Media Designer (LinkedIn-First)

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About the Role

We’re hiring a hands-on creator who can write sharp copy and design scroll-stopping

visuals for LinkedIn and other social platforms. You’ll own the content calendar

end-to-end—ideation, copy, images/carousels/reels, posting, and performance tracking.

What You’ll Do

● Plan and execute a monthly content calendar (LinkedIn primary;

X/Instagram/Facebook secondary).

● Write copy for posts, carousels, captions, and short scripts with a clear,

professional tone.

● Design images & carousels (and light video/reel edits) aligned to brand guidelines.

● Repurpose long-form content (blogs, case studies, webinars) into snackable

social assets.

● Schedule and publish via tools (Zoho Social/Buffer/Hootsuite, etc.).

● Engage: reply to comments/DMs, tag partners, nurture conversations.

● Track and report on KPIs (reach, engagement rate, follower growth, CTR), run A/B

tests, and iterate.

● Collaborate with founders/SMEs to turn ideas into polished posts fast.

Must-Have Skills

● 2+ years in content creation + social design (B2B experience a plus).

● Strong writing skills for LinkedIn (hooks, structure, CTAs, hashtags).

● Proficient with Canva or Adobe CC (Illustrator/Photoshop) and basic motion/video

editing (CapCut/Premiere).

● Comfortable using AI tools (ChatGPT, image tools) for drafting/ideation while

maintaining originality.

● Data-curious: can read analytics and turn insights into action.

● Solid understanding of brand voice, copyright, and licensed asset usage.

Nice to Have

● Experience creating ad creatives (LinkedIn/Meta).

● Basic knowledge of SEO, newsletters, and landing pages.

● Familiarity with Zoho Social/HubSpot or similar marketing stacks.

Tools We Use (or similar)

Canva/Adobe CC, Google Docs/Slides

What Success Looks Like (first 90 days)

● Consistent 3–5 posts/week on LinkedIn with on-brand visuals.

● Documented voice & visual guidelines; a reusable template kit for carousels.

● Month-over-month engagement rate ↑ and follower growth ↑ with clear reporting.

Compensation

Competitive—salary or monthly retainer based on experience.

Please include your expected CTC or monthly retainer and earliest start date.

How to Apply

hr@weboappdiscovery.com

Name” and include:

1. Resume/LinkedIn

2. Portfolio with 3 LinkedIn carousels, carousels, 3 image posts, and 1–2 short videos/reels you

created (before/after or performance metrics appreciated)

3. Your CTC and availability