Consumer Research & Insight Head

As a Consumer and Market Insights Leader, you will be responsible for leveraging your expertise in consumer behavior and market trends to drive strategic decisions within the FMCG industry. With a post-graduate degree in management and over 12 years of experience in consumer and market insights roles, you will play a crucial role in shaping the direction of the business. Your key responsibilities will include leading the development of annual and long-term Consumer & Market Insights (CMI) plans that are aligned with business priorities. By proactively identifying opportunities and threats through in-depth market and consumer analysis, you will contribute to the growth and success of the organization. You will be tasked with managing quantitative and qualitative research studies such as brand health tracking and shopper studies. This will involve commissioning, designing, and overseeing research projects, as well as managing relationships with external research agencies to ensure high-quality deliverables. In addition, you will need to integrate multiple data sources, including syndicated data and primary research, to provide holistic insights to senior leadership. Your ability to present these findings using compelling storytelling and visualization tools will be essential in driving informed decision-making. Budget management and agency relationships will also be part of your role, where you will prioritize high-impact research initiatives and ensure compliance with procurement and ethical standards. As a strategic business partner, you will collaborate with cross-functional teams to embed consumer thinking into decision-making processes and serve as a thought leader on various aspects of brand management. Furthermore, you will support new product development and go-to-market strategies by providing consumer validation and product testing support. Your guidance on brand health tracking and equity studies will enable brands to forecast potential growth opportunities as part of the integrated business planning cycle. Overall, your role will be instrumental in driving innovation, supporting brand development, and fostering a culture of continuous learning and development within the marketing teams. Your leadership and expertise in consumer and market insights will be key in shaping the future success of the organization.,