Consumer & Market Insights Manager

Ketto

3 - 5 years

13 - 17 Lacs

mumbai

Posted:7 hours ago| Platform:

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Skills Required

architecture project management stakeholder management design leadership market research pharma research research projects healthcare

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Responsibilities

Own and lead all consumer insight studies within the organisation from design to delivery
Solely lead and manage all projects - including the study architecture & methodology, discussion guide and questionnaire design, analysis frameworks, and report development
Conduct and moderate IDIs, dyads, triads, mini focus groups, and focus groups with users, as well as individual interviews with healthcare professionals (HCP)
Review data, modulate pre-read, present findings and recommendations to create clear & meaningful study reports with conclusions for actionables that influence GTM strategy, brand positioning, messaging, communication tonality, persona identification, brand development and HCP engagement
Identify touchpoints, motivations, barriers, behaviours, and key influence moments across their transformation journey
Set up consumer panels and communities for continuous research activities
Conduct deep competition mapping on an ongoing basis, to evaluate competitor offerings, positioning, pricing, product experience and user perceptions
Track emerging global trends, category shifts, and competitive activities relevant to GLP-1 brands and weight-loss programs
Lead & manage quarterly brand health studies with partner market research agencies
Ensure all research processes, quality checks, and timelines are adhered to for every project

Who you are

Self-starter and a brilliant storyteller
Strong communication and stakeholder management skills to ensure easy cross-functional collaboration
3-5 years of experience in Market Research agencies
Worked on Healthcare, pharma, fitness, wellness brands in the past would be preferable
Strong project management skills, with the ability to lead end-to end projects
Proven capability in conducting & managing end-to-end Qualitative research projects
Ability to translate complex research findings into actionable insights for internal stakeholders and provide strategic narratives for senior leadership

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