Brand/ Senior Brand Manager - Innovations VMS

Job Purpose

• Understanding deep consumer & category insights for designated category/(ies)
• Understand white spaces & unmet need states with a definitive right to win for the brand
• Seize the opportunity & potential business levers
• Collaborate with key functions - Marketing, R&D, Regulatory, Medical Affairs, Finance for developing a winning proposition
• Designing the demand generation model in partnership with the marketing, sales & finance team
• Planning and execution of Innovations in India.
• Responsible for delivering the plan Innovation P&L for Brand for India market.
• Responsible for Innovation building and top line and bottom-line delivery through the following.
• Strategy and planning
• Understanding consumer insights and bringing corresponding science to life
• Key responsibilities
• Delivering differentiated on-time in-full consumer, expert and shopper validated launch toolkit.
• Responsible for delivering Plan Innovation value and success metrics post launch.
• Delivering category leading Innovation share on Digital, E commerce and Modern Trade.
• Delivering KPI driven model for driving higher trials
• Driving Brand Innovation Connections
• Efficient market mapping and segmentation
• Understanding consumers by segments

Qualifications and Skills

• MBA from Premium Business School
• This role requires ability to launch innovations, develop brand strategy, align senior stakeholders and focus on strong execution.
• Previous Experience Required 8 years +

Minimum Level of Job-Related Experience Required

• (2-3 years of Innovation Marketing experience)

Why is this level of experience required

• The role involves working with the category teams, agency partners, sales team to deliver on Brand strategy / plans. Hence demonstrated ability to create and implement consistent brand plans across regions / channels and through all consumers touch points is a must.
• Digital Marketing and E commerce Experience is an added advantage along with a science background.

Preferred

• Master s degree
• Strong financial capabilities and business acumen
• Experience working in a fast paced, entrepreneurial environment
• Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands