Consumer Insights & Research Lead

8 years

0 Lacs

Posted:1 week ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Part Time

Job Description

Job Description

To work closely with research and Marketing agencies and identify opportunities for New product development ,Marketing and communication channel enhancements .The incumbent will be required to oversee necessary consumer research, and evaluate/optimize research plans:
Deliverables:
  • Lead and manage comprehensive consumer and brand research initiatives to gather valuable insights for strategic decision making.
  • Develop and implement research methodologies ensuring they align with industry best practices
  • Utilize advances analytics and market intelligence to identify emerging trends, competitive landscape and consumer behavior .
  • Internal stakeholder alignments including compliance, legal, alliances, sales, finance, SCM etc.
  • Analyzing Marketing and Brand KPIs for campaigns including Awareness, Preference, ITP etc.
Achieving Business KPIs for campaigns including throughput, usage etc.
§ Strong analytical skills and proficiency in data interpretation with experience of using various tools and software
§ Excellent communication and presentation skills with the ability to convey findings to a diverse audience
§ Proven track record of managing end to end research projects from conception to actionable insights .
§ Ability to evaluate communication strategy, campaign marketing mix and creatives.
§ Good written and verbal communications skills.
§ Attention to detail.
§ Ability to work in a fast paced and dynamic work environment.

Job Snapshot
Updated Date
23-12-2025
Job ID
Job_9412
Function
Marketing
Location
APBL Gurgaon, Gurgaon, Haryana, India ..+ 1
Experience
8 - 10 Years
Employee Type
Employee
Hiring Type
Lateral Hires

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