Community Manager

Designation - Brand and Community Manager

Role Overview - Build and lead the brand voice, community engagement and content engine. This role sits at the intersection of storytelling, content, culture, and consumer psychology. You will shape how we show up across social, influencer ecosystems, brand partnerships and owned communities.

Key Responsibilities

Brand and Content

• Own brand tonality, storytelling and content strategy across Instagram, YouTube, website and campaigns with content calendars, narratives and brand moments

• Maintain a consistent visual and identity across performance marketing and product. Community Building

• Build and nurture owned communities across Instagram, WhatsApp and micro-communities

• Drive engagement through challenges, IPs, user-generated content and creator collaborations

• Identify cultural hooks around skincare, men’s wellness and performance living Creator and Influencer Partnerships

• Build an influencer ecosystem that is performance and authenticity driven

• Manage outreach, negotiation, content approvals and performance analysis and drive affiliate marketing for convert efforts into commerce

Customer Insights and Social Listening

• Translate comments, DMs, reviews and community sentiment into actionable product and brand insights • Identify early cultural signals that can feed into product ideas or campaigns

Qualifications

• 4 to 6 years in brand, social media or community roles

• Strong storytelling ability and content sensibility

• Understanding of performance-led brand building

• Ability to work at speed, experiment and operate with high ownership