Commercial Marketing Manager

Experience- Only from the Good Real Estate Developer

KEY RESPONSIBILITIES:

The incumbent should be able to build a strong presence of the Real Estate Commercial Leasing brand across the West region. The candidate must excel in B2B marketing strategy, brand positioning, offline campaigns, broker engagement, and lead generation support. Strong expertise in market research and competition analysis is essential. The role requires managing high-performing teams and collaborating across functions and locations.

KEY RESPONSIBILITIES:

Marketing Strategy and Planning

Develop and implement end-to-end marketing strategies to position commercial properties effectively in the target markets

Define the annual marketing roadmap and drive integrated campaigns aligned with business leasing objectives

Manage marketing budgets, timelines, and resource planning efficiently

Brand Development

Strengthen the commercial portfolio's brand identity and ensure consistent messaging across platforms

Position the brand as a leader in innovation, sustainability, and tenant experience in the commercial space

Offline & BTL Marketing

Lead execution of targeted offline campaigns, including outdoor, print, industry events, and exhibitions

Strategize corporate outreach programs and broker activation initiatives

Liaise with design, PR, and media agencies to ensure high-quality marketing collaterals

Content & Thought Leadership

Drive content strategy to position the organization as a thought leader in commercial real estate

Develop content tailored for investor presentations, brochures, email campaigns, whitepapers, and digital brochures

Lead Generation & Leasing Support

Collaborate with the Leasing & BD teams to create marketing funnels that drive demand for commercial assets

Use data-driven approaches to track and enhance lead quality, engagement, and conversion

Market Intelligence & Competition Tracking

Conduct market and competitor research to analyze trends in leasing rates, customer expectations, and emerging locations

Offer strategic insights to inform pricing, tenant targeting, and product positioning

REPORTING TO: Senior VP Commercial Business

LOCATION: Bangalore