Senior Marketing Manager

JD FOR SR. MANAGER MARKETING

1. Overall responsible for 360 degree marketing activities of the company.

2. Lead the complete brand strategy and marketing efforts for luxury and premium real estate offerings across projects in Mumbai.

3. Build a strong digital presence for the brand and individual projects, improving qualified leads and brand recall.

4. Manage creative agencies, production teams, and real estate portals to align with campaign goals.

5. Implement CRM strategies to nurture leads and improve conversion timelines.

6. Handling companies all projects paid digital campaigns, optimizing the same to generate good amount of leads with low CPL _ Budget ranging up to 10 Lacs monthly.

7. Working on SEO of all projects landing page as well as company website.

8. Taking care of site branding & CP meets.

9. Handling companies all social media platforms and doing organic posting to keep engagement.

10. Coordinating with Real Estate portals team for digital campaigns and positioning.

11. Taking care of all ATL / BTL activities of the company.

12. Brand Marketing & Website Management.

13. Closely working with graphic designers for creative designing for all online and offline campaigns.

14. Closely working with team for other marketing activities other than digital campaigns.

15. Monitoring presales tele calling team for lead status and conversion ratio.

16. Scheduling of SMS and WhatsApp campaigns.

17. Ensure Pre-defined ROI targets are met.