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10.0 - 12.0 years
10 - 12 Lacs
Mumbai, Maharashtra, India
On-site
You will have the opportunity to create a significant footprint in one of the network's fastest-growing agencies . This role puts you at the heart of the action, giving you complete ownership of plans from brief to execution for well-known brands. It is a high-adrenalin role with short turnaround times, and your ability to work under pressure will directly shape the course of the agency . Measures of Success In three months: You will have a complete handle on the client structure and media planning requirements for your assigned clients. You will have built working relationships with key internal stakeholders, as well as brand managers and media managers at the client's end. You will be completely familiar with the media planning process and delivery structure . In six months: You will be recognized as a reliable, independent, and go-to integrated media planning expert for key client stakeholders. You will have built strong relationships with the client and all internal stakeholders. You will have worked on and delivered at least two key, showcase, award-worthy projects . In 12 months: You will have supervised a market-shaping Annual Operating Plan (AOP) process for your clients. You will have worked on two cut-through, award-winning, and business-defining projects . You will have contributed to award entries with your extended team. You will have fostered a culture of seamless, high-quality execution that results in high client satisfaction. You will have created a positive vibe within your team . What Your Day Job Looks Like at m/six Manage the day-to-day client relationship for your assigned accounts. Ensure timely, high-quality delivery and execution of media planning, competitive analysis, and market understanding. Ensure that all deliverables are sent according to the engagement calendar. Manage individuals and oversee their work to ensure it meets quality standards, whether through direct or allied teams. Arrive at actionable solutions by using secondary data analysis (e.g., IRS, BARC, TGI) and leveraging your media planning experience. Look for positive solutions rather than focusing on problems. Ensure timely team appraisals and clear development goals, identifying and following through on appropriate training and career development for your team members. Participate in new business pitches as relevant from time to time. What You'll Bring Minimum 10-12 years of total work experience in media business consulting, market research/analytics, or a strategic planning role, with at least 3-4 recent years focused on media planning for consumer product businesses. You are an independent self-starter who can take the lead and drive projects to completion. You are a collaborative, positive person who can work effectively within a matrix structure.
Posted 19 hours ago
6.0 - 11.0 years
6 - 11 Lacs
Mumbai, Maharashtra, India
On-site
You would be working in one of the most exiting agencies Client that supports and encourages innovative and exciting work Scope to work on various target segments Core responsibilities: You would have complete knowledge of relevant categories. Total understanding of the various agency functions You would have been able to understand the client working style and deliver on their day-to-day requirements and start building relationships with the key decision makers within the current pipeline Demonstrate good understanding of clients business and challenges and ability to apply the knowledge in the formulation of campaign strategy and recommendation. Build a good relationship with clients, internal and external stakeholders, and partners Proactively drive the business initiatives and response to the client requirements & briefs. Have full understanding of what is happening on client s business & work accordingly Ability to start leading long term & short-term media planning for the client Established strong team and Client relationships and receive great feedback from co-workers and key client contacts Been the source of what s new and emerging in media & technology to deliver new and innovative Client solutions Challenge briefs and constantly evolve our strategies to ensure we hit client KPIs and constantly take campaigns to the next level Planning & Strategy: Ensure holistic thinking is carried across channel planning and outcomes that can be clearly measured. Additional responsibilities: Developing and delivering presentations Multimedia Planning Analytical and numerical skills The Candidate: At-least 6 years experience in media strategy / planning / execution / account planning Comfortable making & presenting annual, quarterly media strategy & plans. With an experience of various responsibilities within the media ecosystem. Should know offline marketing. Knowledge of digital marketing would be a plus. Go getter attitude, data analytics, communication skills, good logical reasoning, attention to detail, integrity, empathy, aptitude & dare for innovation. Working knowledge of all tools - TGI, BARC, MAP, IRS. Knowledge of digital tools (COMSCORE, Similarweb, Google trends, etc) would be a plus.
Posted 19 hours ago
5.0 - 11.0 years
5 - 11 Lacs
Mumbai, Maharashtra, India
On-site
Drive audience and cultural insights to inform media and partnership investments for a major FMCG client. Gain exposure to the best tools and a robust partnership ecosystem that enables data-driven insights and constant learning about innovative opportunities. Leverage best practices and case studies from across GroupM. Measures of Success In three months, you will:Understand the brand portfolio , competitive landscape, and client requirements by reviewing current research and studies. Read both structured and unstructured data (e.g., brand health, media investments, YouTube comments, and social posts) to understand a brand's strengths and weaknesses. Use social listening and third-party tools to create reports and studies that address specific requirements, such as analyzing Gen Z media trends, tracking conversations around festivals, or monitoring ongoing campaigns. In six months, you will:Become the go-to expert for audience and cultural insights, helping planners and clients create better media plans and partnerships. Deeply understand specific consumer cohorts related to the client's business and develop strategies to reach them through media and communication. Set up a regular cadence and structure for brand reporting on social listening, insights, and cultural opportunities. Collaborate with necessary teams during campaigns and annual planning to create new frameworks and provide a point of view on emerging trends. In 12 months, you will:Create a positioning and media map for client brands in relation to their competition, identifying areas for improvement. Be a recognized contributor who adds value through qualitative and quantitative research, leading to improved media plans (e.g., recommending a new platform or capitalizing on a new trend). Responsibilities of the Role Be the custodian of all insights related to a brand, including brand tracks, consumer research from the client, and tool outputs. Craft the project scope for research, defining the tools needed and the content to be covered. Present your work effectively using compelling storytelling. Explore new methodologies , including the use of AI tools, to enhance audience and cultural understanding. What You Will Need Understanding of various qualitative and quantitative tools such as TGI, GWI, Unmetric, and Talkwalker. Capability to mine and articulate media/consumer insights . Understanding of the media ecosystem and cultural tentpoles , with the ability to craft points of view on how clients can leverage them (e.g., emerging sports partnerships). Minimum Qualifications MBA 5+ years of experience in Qualitative or Quantitative Research. A keen interest in consumer behavior, the media landscape, brands, and marketing .
Posted 19 hours ago
15.0 - 18.0 years
15 - 18 Lacs
Mumbai, Maharashtra, India
On-site
The deepKnowledgewe have of our clients business The confidence toChallengewhat s gone before TheSupportto go further than we thought possible Core responsibilities: In-depth understanding of category and client business, forecasting future trend Leading integrated strategy for AOPs Overseeing BAU operations, including planning & activation with direct reporting team and support functions Establish strong client relationship & manage stakeholders from brand & media at the client s end Challenge briefs and constantly evolve our strategies to ensure we hit client KPIs and constantly take campaigns to the next level Being the key custodian of your set of brands, understanding client challenges and provide solutions Understanding of various agency functions and ancillary capabilities to provide holistic value to client Future planning, forecasting workloads and team management Team upskilling & succession planning The Candidate: 10+ years of experience in media strategy, planning, execution & team management Comfortable making & presenting annual, quarterly media strategy & plans. Experience in integrating first party data into media strategies Working knowledge of all tools - TGI, BARC, MAP, IRS. Knowledge of digital tools (COMSCORE, Similarweb, Google trends, etc) would be a plus Go getter attitude, understanding of data & analytics, communication skills, good logical reasoning, attention to detail, integrity, empathy & dare to challenge status quo
Posted 19 hours ago
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