Clay Expert - Lead Generation Specialist Via Cold Email + Automation + GTM Signals

global creative execution agency

Companies work with us when they already have a solid marketing strategy but lack the bandwidth to produce consistent, high-quality marketing assets.

SaaS, cybersecurity, fintech, healthtech, and enterprise companies

marketing collateral for growth and demand teams

Infobrandz Unlimited

structured, signals-driven cold outbound and demand engine

If you are not strong in automation, enrichment, cold email, and GTM operations, this role will break you.

build and run Infobrandz’s outbound engine end-to-end

This is not a strategy-only role.

This is not a copy-only role.

This is not a tool-setup-only role.

execution-heavy ownership role

• Identify and refine ICPs for different Infobrandz services
• Build signal-based prospect lists using

  Clay

  (non-negotiable)
• Create and maintain enrichment workflows using

  Clay + Apollo + Clearbit-type enrichers

• Build outreach automations using Instantly or Smartlead

• Build custom automation pipelines in n8n or Make.com

  (non-negotiable)
• Scrape, clean, verify data, and load it into sequences
• Write strong cold email sequences tied to real buying signals
• Test angles, offers, subject lines, structures, and automation logic
• Create micro-offers such as audits, teardowns, or sample assets
• Monitor performance daily and adjust fast
• Report outcomes directly to the founder with proof of work
• Coordinate with internal designers for sample assets or micro-offers

not

not

not

Clay or n8n in live workflows

Your performance is measured on outcomes, not activity.

• Full outbound infrastructure built
• 10–15 signal-based sequences live
• 500–1,500 targeted contacts processed weekly
• 4–6 qualified meetings per week (across services)

• Minimum 8–10 qualified meetings per week
• Signal library expanded to 30–40
• Automation workflows stable and error-free
• Offers validated and refined

• Consistent 12–20 qualified meetings per week
• Outbound engine running without founder involvement
• Processes documented and repeatable
• Weekly experiments running

If these numbers scare you, this role is not for you.

• Clay

  (expert-level)

• n8n or Make.com

  (expert-level)

• Instantly or Smartlead

  (hands-on)

• Apollo

  for list building and enrichment
• Email verification tools such as Reoon, MillionVerifier, Neverbounce
• ChatGPT prompt engineering for cold email
• Basic scraping using APIs, SerpAPI, PhantomBuster, or similar

• Build signal-based outbound systems
• Create full automation workflows end-to-end
• Write cold email that converts
• Understand GTM, ICP definition, and offer testing
• Audit companies, identify gaps, and turn those gaps into outreach reasons

Sales Navigator + CSV + basic email tools

• Experience with design, SaaS, or marketing agencies
• Proven record of booking 10+ meetings per month
• Advanced Make.com routing, conditions, and webhooks
• Understanding of landing page psychology and offer positioning

• People looking for a comfortable SDR role
• People afraid to build automations
• People who depend on AI to think for them
• People who cannot show real campaign proof

This role requires someone who knows how to make outbound convert.

Strong preference for candidates who apply with:

• A short Loom showing one

  Clay workflow

• One n8n or Make.com automation

  with explanation
• Cold email sequences you wrote
• Screenshot proof of real meetings booked

₹50,000 – ₹70,000 per month

Final offer depends on skill level and measurable value added.