Chief Manager-Branded Content

Job Role-

Job Location-

Experience Required-

Business Vertical-

About Times Internet

At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.

Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations.

As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt.

We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Join us and take us to the next level!

About the Business Unit

Indiatimes.com is a dynamic online platform that stands at the forefront of digital news and entertainment in India. With its comprehensive coverage of Lifestyle, Technology, Entertainment, Sports, and Auto, Indiatimes.com caters to a diverse audience seeking timely updates and engaging content. Boasting a user-friendly interface and a commitment to delivering credible content, Indiatimes.com serves as a reliable source of information and entertainment for millions of users across the country. Whether it's insightful features, or trending stories, Indiatimes.com continues to be a preferred destination for staying informed and entertained in the digital age. We Are India's Largest Social Media First Brand-The Ultimate Content Destination For Millennials, HNIs, And Professionals. We Live And Thrive On The Intersection Of Activism & Pop Culture. Our Content Informs, Inspires & Ultimately Activates Action"

About the role:

We are seeking an experienced and strategic Chief Manager – Branded Content to lead the development and execution of engaging and impactful branded content initiatives. This role requires a visionary leader with a deep understanding of content marketing, brand storytelling, and audience engagement.

Responsibilities:

• Develop and implement a comprehensive branded content strategy aligned with overall business and marketing objectives.
• Oversee the end-to-end production of high-quality branded content across various formats (e.g., video, articles, social media, interactive experiences).
• Lead, mentor, and inspire a team of content creators, strategists, and producers.
• Collaborate cross-functionally with marketing, sales, product, and external agencies to ensure cohesive brand messaging.
• Manage budgets, timelines, and resources effectively to deliver projects on scope and on schedule.
• Monitor and analyze content performance, leveraging data to optimize strategies and demonstrate ROI.
• Stay abreast of industry trends, emerging platforms, and best practices in branded content and digital marketing.