Chief Executive Officer

KOFFELO

hands-on, growth-oriented CEO

Role Overview:

end-to-end business performance

Key Responsibilities:

• Lead and scale 

  overall sales & marketing strategy

   across GT, MT, E-commerce, Q-commerce, HoReCa & exports
• Build and execute 

  aggressive go-to-market (GTM) plans

   for rapid brand penetration
• Drive 

  brand positioning, communication, and consumer engagement

• Build, mentor, and lead 

  sales, marketing, and growth teams

• Own 

  P&L, pricing, margins, and profitability

• Develop distributor, channel partner, and strategic alliances
• Work closely with founders on 

  fundraising, investor discussions, and strategic expansion

• Convert innovation into 

  commercial scale and repeat consumption

Ideal Candidate Profile :

• 10–15+ years of experience in the Coffee Industry

   (priority)
• Strong background in 

  overall Sales & Marketing leadership

• Experience with 

  coffee brands, roasters, instant coffee, RTD, or cold brew formats

• Proven ability to 

  scale consumer brands

   nationally
• Strong understanding of 

  Indian coffee consumption, channels, and trade margins

• Entrepreneurial mindset with execution focus
• Experience with 

  D2C or modern trade coffee brands

Compensation:

• Competitive fixed compensation
• Performance-linked incentives based on 

  profitability & scale

• Equity / ESOP

   opportunity
• Chance to lead a 

  category-defining coffee brand

Why Join KOFFELO?

• First-mover advantage in new coffee formats
• Strong founder support and fast decision-making
• Clear roadmap for scale, investment, and brand leadership
• Opportunity to shape 

  India’s next coffee growth story

Interested candidates / referrals:

coffee industry experience and scale achievements at info@morningbrew.in

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