Chief Digital Officer

10 - 14 years

0 Lacs

Posted:2 weeks ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a Chief Digital Officer (CDO) at our fast-growing fintech startup, you will be entrusted with leading our digital transformation to drive brand awareness, user acquisition, and revenue. Your role will be pivotal in defining and executing a comprehensive digital strategy aligned with our business objectives. Here is a breakdown of what you can expect: Responsibilities: - Define and implement a cohesive digital strategy to align with business objectives. - Establish the company as a fintech leader through innovative digital initiatives. - Identify new revenue streams through brand partnerships, affiliate marketing, and product innovations. - Supervise SEO, content marketing, paid advertising, social media, and influencer marketing efforts. - Enhance user acquisition and retention through targeted campaigns. - Utilize data analytics to optimize campaigns based on user behavior. - Collaborate with product and engineering teams to integrate marketing efforts. - Develop personalization strategies using insights from user data. - Build and mentor a high-performing digital team. - Encourage a culture of innovation, data-driven decision-making, and accountability. - Keep track of fintech and crypto industry trends and adopt emerging technologies. - Ensure compliance with financial regulations in all digital activities. Requirements: - Minimum of 10 years of leadership experience in digital strategy, marketing, or business development. - Extensive exposure to fintech or technology-driven sectors. - Bachelor's degree in Business, Marketing, Computer Science, or related field; MBA preferred. - Proven track record in developing and executing digital roadmaps for revenue growth. - Expertise in SEO, PPC, content marketing, and social media strategies. - Proficient in digital analytics tools such as Google Analytics, Mixpanel, Tableau. - Experience in establishing and managing brand partnerships or business relationships. - Strong communication skills catering to both technical and non-technical stakeholders. - Demonstrated capability to lead, mentor, and inspire digital teams. In addition to the outlined responsibilities and requirements, you will have the opportunity to be part of a high-growth fintech startup revolutionizing investing. Collaborate with a passionate and innovative leadership team, access competitive salary, benefits package, stock options, and shape digital strategy at a foundational stage. Join us in a culture that fosters innovation and continuous learning.,

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