Channel Sales Sourcing Manager

Job Description

Responsibilities: Identify and Recruit: Proactively identify potential channel partners (resellers, distributors, system integrators, etc.) that align with our target market and product offerings. Develop and execute outreach strategies to engage potential partners through various channels (email, phone, networking events, industry conferences). Qualify leads based o n criteria such as partner type, geographic coverage, customer base, and expertise. Onboarding and Enablement: Manage the onboarding process for new channel partners, including agreement negotiations, training programs, and providing access to necessary resources. Develop and deliver effective sales enablement materials to equip partners with product knowledge, sales tools, and marketing support. Relationship Management: Build and maintain strong relationships with channel partners through regular communication, business reviews, and joint marketing initiatives. Address partner inquiries and concerns promptly and effectively. Monitor partner performance, provide feedba ck, and identify areas for improvement. Market Analysis: Conduct thorough market research to identify industry trends, competitive landscape, and potential new partner segments. Stay informed about relevant industry events, conferences, and publications. Reporting and Analysis: Track and report on key performance indicators (KPIs) related to channel partner recruitment, onboarding, and sales performance. Analyze data to identify trends and opportunities for optimization. Qualifications: Experience: Proven experience (3+ years) in channel partner recruitment, business development, or sales within the relevant industry. Networking: Strong networking and relationship-building skills with the ability to establish rapport quickly. Communication: Excellent written and verbal communication skills, including presentation and negotiation abilities. Market Knowledge: Solid understanding of the target market, industry trends, and competitive landscape. Analytical Skills: Ability to analyze data, identify trends, and make data-driven decisions. Self-Starter: Highly motivated, results-oriented, and able to work independently with minimal supervision.