4 - 7 years
9 - 13 Lacs
Posted:2 days ago|
Platform:
Work from Office
Full Time
Envision and formulate MA-INs channel strategy road map.
Lead & enable execution of channel strategy across trade levels of Primary, Secondary & Tertiary comprising Distributors, Retail & Workshops in the Independent Aftermarket space.
Formulate Channel development policies and drive customer engagement through efficient use of channel budgets, to ensure achievement of turnover targets as per business development plan and market potential.
Manage a team of channel marketing managers to develop and execute customer promotions, campaigns, loyalty & binding programs, meets and events to improve channel level business and market share.
Enable an efficient analytics platform to provide insights to management for strategic direction and inputs to field teams to drive meaningful on-ground execution. (Example: White spot mapping for new customer appointment, Cross sell/Upsell opportunities with existing customers. . . etc)
Define & ensure execution of processes across customer life cycle like channel prospecting, onboarding, business engagement, business development etc across all trade levels. Drive digital enablers across the channel value chain for process efficiency.
Monitor market developments, trends, competition developments, customer requirements etc as required for strategy & business policy development.
Enable competency improvement programs such as trainings, ways of selling programs, soft skills for internal and external market development teams to ensure competent on ground resources.
Robert Bosch Engineering and Business Solutions Private Limited
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