CDP Manager/Senior Manager

Vision Beyond Resources India Private Limited

11 - 12 years

12 - 14 Lacs

bengaluru

Posted:13 hours ago| Platform:

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Skills Required

customer segmentation data management campaign management analytical manager technology data enrichment digital marketing stakeholder management analytics

Work Mode

Work from Office

Job Type

Full Time

Job Description

Customer Data Enrichment & Integration:
- Key Responsibilities:
  
  CDP & Data Management Assessment:
- Evaluate the client s current data management and CDP capabilities.
- Provide strategic recommendations to optimize the existing technology stack and improve utilization.
- Develop data-driven use cases to enhance customer segmentation and activation.
- Required Skills & Qualifications:
- Proven experience in Customer Data Platforms (CDP) and digital marketing data management.
- Strong understanding of customer segmentation, personalization, and activation across digital channels.
- Expertise in data integration, transformation, and cleansing methodologies.
- Familiarity with marketing technology ecosystems, including campaign management and analytics tools.
- Strong analytical, problem-solving, and stakeholder management skills.
- CDP Optimization & MarTech Integration:
- Evaluate and recommend advanced data management methodologies within the CDP.
- Assess how the CDP integrates into the broader marketing technology landscape, including campaign management and insight generation.
- Collaborate with stakeholders to ensure seamless data flow and enhanced marketing outcomes.
- Define use cases for data utilization across multiple marketing channels and destinations.
- Design data cleaning, transformation, and integration strategies to consolidate data from multiple sources into the CDP.

Identify various data sources and approaches to enrich customer profiles and segments within the CDP.

Digital Marketing Data Strategy:

Gather business requirements to design and implement a high-performance digital marketing data management program.

Define strategies for creating detailed customer profiles for segmentation, personalization, and activation across digital channels.

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