Cattle Feed Sale officer

Job Title:

Location:

Department:

Reports To:

Job Purpose:

The Area Sales Manager (ASM) will be responsible for driving sales, achieving business targets, managing the sales team, and expanding market share in the assigned territory. The role demands strong leadership, field sales experience, and the ability to build strong relationships with distributors, dealers, and customers.

Key Responsibilities:

• Achieve monthly, quarterly, and annual sales targets for the assigned area.
• Plan, implement, and monitor field sales strategies to ensure business growth.
• Lead, motivate, and manage a team of Sales Officers/Representatives.
• Identify and appoint distributors, dealers, and retailers in the territory.
• Conduct regular market visits to monitor competitor activity, customer satisfaction, and market potential.
• Ensure effective secondary sales, product placement, and market coverage.
• Collect and analyze sales data to provide accurate forecasts and reports.
• Train and develop the sales team to improve performance and productivity.
• Build and maintain strong relationships with key stakeholders in the market.
• Ensure compliance with company policies, pricing, and credit control guidelines.

Key Skills & Competencies:

• Strong leadership and team management skills.
• Excellent communication, negotiation, and interpersonal abilities.
• Analytical and problem-solving mindset.
• Ability to work under pressure and achieve targets.
• Proficiency in MS Office and sales reporting tools.

Qualifications & Experience:

• Graduate / MBA in Marketing, Business Administration, or related field.
• 0–8 years of experience in field sales, with at least 2–3 years in a managerial role.
• Prior experience in [FMCG/Agri-inputs/Feed/Pharma/etc., customize as per industry] preferred.
• Strong knowledge of distribution networks and rural/urban market dynamics.