Category Manager - F&V

About Produpak Agro

Produpak Agro is a leading agri-supply chain company specializing in fresh fruits and vegetables. We reduce inefficiencies and wastage by offering bulk pre-packaged produce for quick commerce, ecommerce, and modern retail. Our mission is to create a reliable, efficient, and scalable fresh produce ecosystem.

Role Overview

Category Manager – Fresh Produce

Key Responsibilities

1. Category Strategy & Planning

• Develop and execute growth plans across vegetables (onion, garlic, potato, tomato) and fruits (apple, orange).
• Track mandi price trends, international trade flows, and customer demand patterns.
• Define assortment strategy (varieties, pack sizes, sourcing regions) for each category.

2. Sales & Business Development

• Directly drive sales of assigned categories across ecommerce, quick commerce, modern retail, and institutional buyers.
• Build strong customer relationships and close deals to achieve revenue and margin targets.
• Over time, recruit, train, and manage a sales team to scale with category volumes.

3. Sourcing & Supplier Development

• Build strong supplier networks across regions:

• Vegetables

  : Nasik, Karnataka, MP, AP, UP for onion/potato/tomato/garlic.

• Fruits

  : Himachal, Kashmir, imported apples; Nagpur/Maharashtra oranges.
• Negotiate procurement contracts ensuring price competitiveness, consistent quality, and supply reliability.
• Explore import/export opportunities for off-season coverage (e.g., imported apples, citrus).

4. Operations & Supply Chain

• Align with procurement and operations for efficient sourcing, grading, packaging, and logistics.
• Optimize farm-to-customer movement, minimizing wastage and cost.
• Ensure freshness and availability across the portfolio.

5. Financial & Performance Management

• Own the financial performance of the assigned categories—managing revenues, margins, and working capital.
• Monitor SKU profitability, wastage levels, and demand-supply alignment.
• Generate regular performance dashboards highlighting risks and opportunities.
  

Key Skills & Competencies

• Strong understanding of fresh produce value chains—farm production, seasonality, mandi dynamics, imports/exports.
• Hands-on sales experience with ability to close deals and grow revenues.
• Negotiation and vendor management expertise.
• Analytical skills to track price trends, demand forecasts, and category economics.
• Ability to work cross-functionally with supply chain, operations, sales, and finance.
• Entrepreneurial and execution-focused mindset.
  

Qualifications

• Graduate/Postgraduate in Agriculture, Agribusiness, Supply Chain, or MBA (preferred).
• 6–10 years of experience in F&V category management, commodity sourcing, or modern trade supply chains.
• Prior exposure to staples (onion, potato, garlic) and fruits (apple, citrus) will be a strong advantage.