Category Manager -FMCG

About More Retail Private Ltd (MRPL)

MRPL is one of India's largest and fastest-growing Omni Channel Food & Grocery retailers. MRPL is

committed to building India's most customer-obsessed business with the world's best omnichannel food and grocery experience and all of this on a massive scale.

Purpose of the Role :

The purpose of this role is to devise and execute Category Strategy in line with the overall

merchandising strategy of the organization:

 Across different business formats including super, hyper and Omni,

 Deliver sales growth (volume and value), profitability & inventory turns for the category

 Establish a collaborative relationship with vendors for sustainable growth

Principal Responsibilities :

The principal responsibilities of this role will entail the following:

Category P&L Ninja

Consolidate and decide category budget, deliver on Sales & Margin target, understand category

finances, plan and execute promotional and pricing programs to drive price perception and sales,

manage and ensure adherence to the agreed WC norms in order to be with the agreed cash flows,

understand basic mathematical calculations for pricing decisions, markups, markdowns and

implication of GST which are frequently used in making decisions related to merchandising.

2. Customer First

Ensure that the plans reflect the local consumer needs coupled with the competitive scenario,

incorporate region/zone inputs into plans, create robust SKU assortment to meet localized

customer needs (based on external category share data across both offline and online formats,

and internal category growth priorities). Make certain that quality & in-store merchandising

standards are executed for the category.

3. Planner

Ensure all market conditions for upcoming season are assessed & optimized (supply, quality,

pricing). Conduct regular market visits to better understand category implementations in stores &

build upon competitor awareness.

4. Challenge the Norm

Enhancing efficiencies by looking for technology and automation solutions.

5. Rain Maker

Manage Vendor negotiations, taking into account internal and external data points on vendor

performance, to reach win-win solutions.

6. Growth Driver

Identify growth levers, concern areas, performance at category, product, store or seasonality level

to take informed decision.

Knowledge/Education

 1 – 5 years of strong experience in Sales, Category Management, Ecommerce in

FMCG/Retail industry

 MBA from a Tier 1/2 institute

Competencies

 Influencing and negotiation skills

 Strong shopper consumer orientation

 Strong analytical and problem solving skills

 Collaboration

 Bias for Action