Category Manager

Category Manager -Baby Care Shop-in-Hospital Retail Store

Job Summary:

We are looking for a dynamic and strategic Category Manager to lead the baby care retail operations within hospital premises. This role focuses on managing the Baby Care product category in a unique shop-in-hospital format, ensuring optimal product assortment, inventory, and customer experience tailored to new parents and hospital visitors.

Key Responsibilities:

Category Strategy & Planning

• Develop and execute category strategies specific to hospital retail environments.
• Understand the needs of new parents and hospital clientele to curate relevant product assortments.
• Plan seasonal and lifecycle-based product offerings (e.g., newborn essentials, maternity care).

Retail Operations & Merchandising

• Oversee visual merchandising and planogram execution.
• Ensure consistent brand representation and hygiene standards across all outlets.
• Coordinate with hospital administration for space utilization and compliance.

Inventory & Supply Chain Management

• Forecast demand based on hospital footfall.
• Manage stock levels to avoid overstocking or stockouts.
• Liaise with logistics and warehouse teams for timely replenishment.

Sales & Performance Monitoring

• Track category performance using POS data and customer feedback.
• Analyze sales trends and identify opportunities for growth.
• Prepare regular reports on category KPIs and suggest actionable insights.

Customer Experience & Engagement

• Collaborate with marketing to design in-hospital promotions and sampling activities.
• Coordinate with training team to and train store staff on product knowledge and customer service.
• Ensure a warm and supportive shopping experience for new parents.

Hospital & Stakeholder Management

• Work closely with Baby Cares brand and supply teams.
• Negotiate with hospital management for exclusive tie ups and activations.
• Maintain strong relationships with hospital partners and internal stakeholders.

Required Skills & Qualifications:

• MBA from a reputed institute.
• 6-10years of experience in category management, preferably in FMCG or healthcare retail.
• Strong understanding of baby care products and consumer behavior.
• Excellent communication, negotiation, and analytical skills.
• Experience with retail analytics tools.