Category Manager

ob Description: Category Manager

Department:

Role Overview:

Baby Care Products

Key Responsibilities:

1. Category Strategy & Planning

• Develop and implement strategies to scale the Baby Care category.
• Analyze consumer behavior, market trends, and competition.
• Prepare category forecasts, budgets, and business plans.

2. Product Assortment & Portfolio Management

• Define and optimize the baby care product range (diapers, wipes, baby food, hygiene, bath products, accessories, etc.).
• Manage product lifecyclelaunches, promotions, and discontinuations.
• Maintain competitive pricing and strong inventory health.

3. Vendor & Supplier Management

• Identify and negotiate with top baby care brands and suppliers.
• Build and maintain strong supplier relationships.
• Manage supplier performance and commercial agreements.

4. Sales & Performance Management

• Track category sales, profitability, stock levels, and consumer trends.
• Use analytics to identify growth opportunities and address performance gaps.
• Support retail teams with promotions and merchandising.

5. Retail Operations & Merchandising

• Collaborate with store operations for planograms, shelf displays, and product visibility.
• Ensure consistent availability across all retail outlets.
• Coordinate in-store and online promotional activities.

6. Collaboration with Branding Team

• Work closely with the

  Branding Team

  to plan and execute brand campaigns for baby care products.
• Ensure category visibility and branding consistency across all marketing channels.
• Provide category insights to support branding strategies and new product launches.
• Align on packaging communication, seasonal campaigns, and brand-building initiatives.

7. Cross-Functional Coordination

• Collaborate with supply chain, procurement, finance, and marketing teams.
• Support e-commerce growth for baby care categories.
• Align demand planning with supply chain teams.

Required Skills & Qualifications:

• Masters in Business, Retail Management, Marketing, or related field (MBA preferred) from Tier 1 Business School.

• 1520 years of experience in Retail & FMCG category management, ideally in Baby Care

• Strong understanding of baby care consumer trends and brand landscape.
• Excellent negotiation and vendor management skills.
• Strong analytical skills and proficiency in Excel and data tools.
• Ability to work closely with branding, marketing, and design teams.
• Strong communication and cross-functional collaboration abilities.