Category Head / P&L Owner - New Business

Position Overview :

Category Head - New Business

P&L-owning

What You'll Do:

Category Ownership & Strategy

• Define and execute the end-to-end category strategy — product positioning, pricing, and go-to-market plans.
• Lead P&L for the category; drive revenue, profitability, and market share.
• Build & Identify new category opportunities by developing a roadmap to expand the business.

Brand Building & Marketing

• Own the brand narrative and ensure consistent communication across all consumer touchpoints.
• Collaborate with creative, digital, and performance marketing teams to drive awareness and consideration.
• Partner with product and R&D teams to create differentiated offerings aligned with brand promise.

Growth & Business Management

• Drive sales planning, forecasting, and inventory management to achieve business goals.
• Leverage data and insights to make informed decisions on category health, customer behavior, and market trends.
• Work cross-functionally with eCommerce, retail, supply chain, and finance teams to ensure seamless execution.

What You Bring to the Table:

• 7 to 9 years of experience in

  brand management

  within D2C, FMCG, or consumer product companies
• Should have been a people manager
• It would be great if you would have

  worked on a brand or category from scratch

  — ideally in a startup or high-growth environment.
• Deep understanding of

  consumer behavior

  ,

  brand positioning

  , and

  go-to-market strategy

  .
• Strong business acumen with a

  data-driven

  and

  entrepreneurial mindset

  .
• Excellent leadership, communication, and stakeholder management skills.