Category Growth & Marketing Strategy Manager

As a Category Growth & Marketing Strategy Manager, you will be responsible for designing and driving growth plans for all categories. Your role will require a blend of strategic thinking, marketing creativity, and cross-functional collaboration to deliver business impact. Your responsibilities will include building annual category growth plans, breaking them down into quarterly and monthly execution roadmaps. You will need to understand consumers for each category, generate insights to acquire new users, and grow segments. Additionally, you will develop and execute marketing strategies in collaboration with e-commerce and marketing teams, owning the user journey both onsite and offsite by working closely with site and creative teams. In this role, you will identify category drivers, create consumer-first plans, and champion deep category understanding. You will also be responsible for launching 360 campaigns for key brands, including import and global store brands. Your ability to translate trends, brand priorities, and business intelligence into actionable plans will be crucial for success. We are looking for a first-principles thinker with a creative problem-solving mindset, strong business acumen, and the ability to turn data into actionable insights. You should have proven project management and cross-functional leadership skills, along with excellent communication and influencing skills with senior stakeholders. As a self-starter, you should be able to spot opportunities for growth and category development, and as a relationship builder, thrive in collaborative environments. The preferred background for this role includes brand building experience in FMCG or e-commerce, exposure to commercial planning or site merchandising, and at least 5-8 years of experience in marketing, category growth, or strategy roles. If you are ready to take on this exciting challenge, we look forward to hearing from you.,