Manager - Storefront Merchandising Swiggy

3.0 - 7.0 years

0 Lacs

karnataka

On-site

As a Manager Category Growth & Marketing at Swiggy Instamart, you will play a pivotal role in driving category growth initiatives for the convenience grocery segment in India. Your responsibilities will involve owning and designing end-to-end customer initiatives, from category marketing to organizing regional/national events for the relevant categories. You will be tasked with several key responsibilities: - Taking Charge of Category Marketing Initiatives: Develop and execute impactful marketing programs to enhance the visibility of categories and generate customer excitement. Collaborate closely with central marketing to create cohesive campaigns across multiple platforms, including paid media, organic content, social engagement, app-based promotions, and more. Craft compelling narratives that showcase product strengths and drive customer conversions. - Leading with Drive and Teamwork: Collaborate with buying, planning, and supporting departments to implement growth strategies effectively. Ensure alignment across merchandising, logistics, and operations to create a well-integrated go-to-market strategy. Motivate cross-functional teams, address challenges with agility, and foster a culture of teamwork. - Fueling Growth with Analytics: Use data-driven insights to inform decision-making. Monitor key category metrics, analyze consumer behavior, and evaluate campaign performance to optimize initiatives. Identify new growth opportunities through quick experiments and foster a culture of continuous improvement. - Championing Customer Centricity: Understand customer needs deeply to develop offerings that resonate with them and cultivate brand loyalty. Create customer retention and loyalty plans to drive sustained engagement and satisfaction. Utilize NPS scores, direct feedback, and reviews to enhance the end-to-end customer experience. - Owning Financial Results: Manage the growth marketing budget for the category, ensuring resources are allocated effectively to maximize returns. Monitor performance indicators closely and make necessary adjustments to achieve category growth and profitability targets. The ideal candidate for this role is someone who is innovative, customer-focused, and possesses strong judgment and problem-solving skills. You should have experience working with technical tools and processes in areas such as app management, digital marketing, data analysis, or relevant merchandising. Effective communication skills, both oral and written, are essential, along with the ability to tailor your communication style to different audiences. You should have a strong desire for excellence, a bias for action in high-pressure situations, and a customer-centric approach. Comfort working in a fast-paced, high-growth environment and managing multiple cross-functional projects simultaneously is crucial for success in this role.,

Posted 2 days ago

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