Capability Marketing Lead

Role Overview

The Marketing Lead for a leading business unit in IT Infrastructure services plays a crucial leadership role in shaping and executing HCLTech's marketing strategy for the division. This position is essential for amplifying brand influence and ensuring alignment across various marketing initiatives.

In this role, you will spearhead developing and implementing innovative marketing strategies that resonate with our target audience, effectively communicating the unique value of HCLTech's IT Infrastructure unit. You are responsible for providing strong leadership and establishing a high-performing, diverse and empowered team. The role also emphasizes the importance of partnerships, consistently striving to find win-win solutions while fostering trust with all stakeholders to create a collaborative and transparent environment.

As the Marketing Lead, you will stay abreast of industry trends, competitor activities, and market conditions to inform your strategies. Your insights will guide the team in adapting to changes and seizing new opportunities for growth in the IT infrastructure Services landscape.

Key Responsibilities

Strategic Leadership:

Brand Development:

Content Management:

Performance Marketing:

Go-to-Market Strategy:

Collaboration

Market Insights

Sales Enablement:

Internal Communications:

Overall Skills and Experience Required:

• Should have 11-15 years of partner marketing, product and solutions marketing or Field Marketing experience, preferably 5 years in the Infrastructure services Function
• Creative problem-solving and out-of-the-box thinking and Strong Communications Skills
• Strong expertise in end-to-end management of content creation, roadmap and planning
• Self-starter individual contributor as well as a collaborative team player
• Ability to navigate and work in ambiguous situations.
• Creative thinking with an ability to drive innovation.
• Ability to multi-task and prioritize tasks based on criticality without compromising quality.
• Excellent Communication and People Management Skills—key stakeholders will be the senior—and mid-level leadership team across the globe and functions.
• Highly proficient in using Microsoft Office tools (Excel/PowerPoint/ Word); knowledge of any other business tools will be an additional advantage.