Campaign Operations Analyst

Iqvia Biotech

1 - 6 years

1 - 5 Lacs

bengaluru

Posted:1 day ago| Platform:

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Skills Required

pharma healthcare clinical research life sciences digital marketing digital advertising analytics crm salesforce marketing automation

Work Mode

Work from Office

Job Type

Full Time

Job Description

The Campaign Operations Team supports internal and external stakeholders using the IQVIA Media Operating System (IMOS) which is a healthcare marketing and analytics platform, powering some of the largest pharmaceutical brands and media agencies in the US.

About the job

Manage the setup of digital advertising campaigns in IQVIA s advertising technology platform which is called the IQVIA Media Operating System (IMOS)
Ensure digital advertising campaigns are quality checked, both new and change orders
Conduct campaign budget quality checks
Monitor campaign performance and optimize campaigns to achieve the best return on investment (ROI) while ensuring targets are met
Routinely generate and analyze reports on campaign performance metrics to present findings to the IQVIA Digital Platform Services Team (internal stakeholders, client facing)
Create comprehensive reports for clients and update them periodically (Weekly, Biweekly)
Streamline operations using standardization and semi-automations wherever possible
Support Platform Services Team on ad-hoc projects

Qualifications

A degree in Marketing, Business, Communications, or a related field is preferred
A minimum of 1+ years of experience in ad operations, digital marketing, or a similar role is required
Strong understanding of digital advertising technologies and platforms (i. e. ad serving platforms and/or demand side platforms like Xandr and Trade Desk)
Proficient Excel and analytical skills
Ability to analyze data and make data-driven decisions
Excellent communication and interpersonal skills
Detail-oriented with strong problem-solving abilities

Preferred

Experience with customer relationship management (CRM) systems and marketing automation tools (i. e. Salesforce) is a plus
Familiarity with data transformation tools like Alteryx is a plus

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